Businesses are spending tons of wealth in marketing their products and services online.
Pandemic has added fuel to the fire. Every business is now compelled to go online if it wants to survive the next lockdown.
This has seen a sudden rise in the demand for digital marketing skills needed to increase the sales and leads of businesses.
So every business is now hiring a solid team of digital marketers who can help them grow their revenue and build their brand.
What is interesting, however, is that not every individual in a team is required to have all digital marketing skills under his or her belt.
What you are expected is that you have mastery in one or two of the skills.
That’s it.
So here are five digital marketing skills in high demand right now.
If you master any one of them, you will be good to go in the long run.
Let’s have a brief look at each of the skills.
SEO SPECIALIST
You might think that SEO is dead now. But that is not true according to stats.
SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
70% of internet marketers claim that SEO is better than PPC for generating sales.
This means that having good knowledge of SEO is essential for any business to thrive in the digital world.
Just think it this way: will you be able to sell anything if no visitors are coming to your website? Obviously, no.
This is why businesses are in search of SEO specialists who can boost their organic traffic and thus drive sales from the website.
But there have been drastic changes in the SEO tools and strategy.
In the past, people would do the keyword stuffing and their website will show up on the first page. This black hat SEO strategy has been dead now, and Google would ban your website for doing so.
This is the reason that businesses need SEO specialists who can use white hat SEO strategies to grow their business.
And the salary potential is awesome for an SEO specialist. In India, you will get an average salary of Rs4,58,532.
CONTENT MARKETING EXPERT
Bill Gates said, “Content is king.”
Do you see why?
Because you, I, and everyone else are living in the age of information.
And a content marketing expert creates such information (i.e., content)that the customers will consume, share, and will even be ready to buy the related products and services when you offer them.
A very interesting thing about content marketing is that it is the sum of many other digital marketing skills.
Like if you learn the basics of SEO, Social media management, data analytics, and other related skills, you can add them to your content marketing skills.
78% of companies have a team of one to three content specialists. (SEMrush, 2019).
So if you become an expert content marketer, companies will be coming at you begging to help grow their business.
The average salary will be 5lakh/year in India.
SOCIAL MEDIA MANAGEMENT EXPERT
The number of users on social media platforms is increasing day by day.
And the companies have no clear understanding of the platforms because they have been doing traditional marketing for so long.
This is where social media marketers come in to help them leverage the platforms and make money from them.
A social media marketer does not only need to master one social media platform but he or she must know all different platforms and how to use them to get the best results.
You will be responsible for posting content that people will share, make it viral, and even buy the products when you offer them.
The average salary is Rs3,40,924 in India.
UX DESIGN EXPERT
First impression is the last impression.
If your user experience is not smooth, not mobile-friendly, and not super easy to use, people won’t stay at your website no matter how good other things are.
Do you agree?
And one of the most intriguing things is that if your visitors do not come back, you are not likely to become a brand. Period.
That is why every business hires a UX design expert who can provide a super easy-to-use interface to visitors, who captures the attention of a user in just 3 seconds.
If users are not able to navigate easily and find it difficult to understand your products, you won’t make any bucks. Simple.
DATA ANALYTICS
The single most important skill in digital marketing is data analytics.
See this. Without data, decisions will not be accurate no matter how good your content strategy is.
Just think it this way: you will be shooting arrows without any proper directions.
But there are so many tools needed to be learned to do this. That is why a company prefers to hire a team of data analysts who can do this all for them.
What is more important is that without data, you will not be able to find at which stage a particular customer is hanging around.
These three stages are: awareness, consideration, action.
Also, without analytics, no business can improve its campaigns simply because it will not know where it is lacking.
This is why data analysts are in high demand right now.
Conclusion
These 5 skills are in high demand right now and will be in the future too because the digital marketing industry is booming.
If you master any one or all of them, companies will come running after you and your services.
I will suggest that you begin with the basics of all of the above skills and then move on to master at least one by one.
One of the easiest platforms, to begin with, is Google’s digital marketing course.
Bonus Tip
To learn fast I would advise you to join a digital marketing institute.
Here is a good course you can join. Click here for the brochure.
