Do You Want to make a career in digital marketing?
Great decision!!
Digital marketing is a great career choice as you know this new age is digital. There are billions of users of the internet on the daily basis. Everything is digital these days be it businesses or companies. Everyone has a digital presence.
Digital marketing is advertising in the digital space. To promote or excel your presence digital marketing is a great way. Due to this, the demand for digital marketers is also high.
Digital marketing doesn’t require any degree so anyone can become a digital marketer via learning the skill sets.
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9 Steps to kick start your digital marketing career:
1. Learn all about digital marketing
Start by learning all about digital marketing from any source you can get. There are many free sources are available such as Google, YouTube, etc.
Digital marketing is a broad term and it has many components. You can choose which components you want to learn and work in.
Following are a few of the components:
- Search engine optimization(SEO): helps sites to increase their reach to the customers. Increases visibility hence increases traffic to the sites.
- Content marketing: using content for marketing purposes. Content can be blogs, videos, social media, etc.
- Social media marketing: using social media platforms to interact with your audience and drive traffic to your accounts.
- Affiliate marketing: in affiliate marketing, the person promoting services or goods gets a commission.
- Email marketing: it is the process of promoting goods and services to your email list using emails.
- Video marketing: it is the process of promoting goods and services using videos.
- Mobile marketing: it is a multi-channel, it is the process of promoting goods and services using SMS and MMS, emails, social media, apps, websites, etc.
- Pay-per-click advertising(PPC): as the name suggests, publishers get paid every time the advertiser’s link is clicked on.
- Website marketing: it is the process of promoting websites to get more traffic or attention.
And so on
As you move ahead in your career you’ll slowly get more familiar with all the components so don’t get intimidated by the list. Also, you can specialize in one or as many components as you want.
2. Get used to different digital marketing tools:
Digital marketing tools help you market more efficiently. Some tools also help for management purposes. These tools let you measure your progress. Some tools are free and some tools are not completely free. If you can buy a tool that’ll be great think of it as an investment for your career because these tools are really helpful.
Some of the tools are following:
- Loomly
- Sendgrid
- Ahrefs
- Google search console
- Optimizely
- Clearbit
- Typeform
- Visme
- buffer
- Google analytics
- convert it
3. Master search engine optimization
Search engine optimization is very crucial. Without SEO, you cant even start your career in digital marketing.
Seo can help increase the traffic and attention to your sites.
To master SEO,
- Learn the basics
- Learn the SEO tools
- Follow a course
- Practice, practice, practice.
To know more about search engine optimization read the following articles:
4. Learn google analytics
Google Analytics is one of the tools used for digital marketing. It gives the data like how many people visit your site, how long they stay, how many clicked through your ads, etc. also gives the comparison between days, months, years, etc. to see what works and whatnot. It measures everything so that you can analyze it efficiently.
5. Get certified in advertising:
When you work in digital marketing you have to use advertising as it helps to promote goods and services. The best way to get this is to get certified in advertising. It will also become an add-on to your resume. Certification helps your client to know that you have the required skills.
6. Get an internship:
Getting a job can be difficult as a fresher without experience. Internship fills this gap between fresher and employee by giving experience. The main aim of the internships is to learn and improve the skill sets you have. Experience is the by-product you get from this process.
7. Create your website:
Creating your website gives you a chance to practice everything you have studied. This is the place where you can practically apply your knowledge and improve over it. After all, practice is the biggest key. Practicing at your website will boost your confidence as you can do mistakes over here.
8. Build a network:
There are many online platforms to make connections. Building a network helps you get around with like-minded people. A big and good network can also help you land a gig. One of the platforms for professionals is LinkedIn.
9. Keep learning:
No matter what you do in your life learning is a thing that always should be a part of your life. Similarly in digital marketing keep learning it will help you grow as a person and also in your professional life.
Start your Digital Marketing Journey by clicking here.
