You should know clearly that digital marketing is easy to learn, but only if you learn it step-by-step in a guided way.
If you have these goals in mind:
- become a successful digital marketer.
- what will a digital marketing career offer you?
- where should you begin from?
- what should you learn first in digital marketing?
- should you invest in a digital marketing course or not?
Then this guide is for you.
Let’s begin.
Page Contents
Is Digital Marketing A Good Career For You?
Before you really decide to become a digital marketer, you should be sufficiently familiar with what the digital world will be giving you for your efforts — the advantages and disadvantages of a career in digital marketing.
The Advantages Of A Digital Marketing Career.
You can judge if a profession is good for you or not on many parameters.
Here are some of them…
Security Of Being In Demand.
The attention of people has been shifted online. 80% of major purchases start with online research, even if the purchase itself happens in a store.
This means that the demand for digital marketers will be increasing day by day because the number of users spending time online is increasing at a rapid pace.
Around 69% of companies are going to hire more marketers, according to a report by Marketing Hiring Trends.
and the pandemic has caused this number to increase exponentially.
In short, digital marketing is the next big profession of the future.
Working Lifestyle.
Now, this is my favorite thing about being a digital marketer because of the flexibility it gives me. You can either choose to work from home or from the office.
There is no compulsion of doing anyone. It completely depends upon where you want to work from.
You will never be bound by space and place.
Salary.
Now, what about earning potential?
If you master just one skill of digital marketing you will be good to go with that.
Here is the average salary of some of the major job roles in digital marketing.
- SEO Manager Salary: Search Engine Optimization Specialists with 5–9 years of experience can expect an average of ₹4,58,532 in India.
- Pay-Per-Click Analyst: A PPC Analyst with more than 2 years of experience can expect to earn an average of ₹4–5 Lakhs per year in India.
- Web Developer: Those with more than 2–3 years of experience can expect ₹3–5 lakhs per year in India.
- Social Media Marketing Specialist Salary: A Social Media Marketing Specialist with less than 4 years of experience can earn an average of ₹3,40,924.
(Source: IIDE)
Minimum Educational Background.
How much should you be educated? Well, to be a digital marketer there is no minimum eligibility. You can be a digital marketer without any degree whatsoever.
All you need to have is a good command of English (for communication), know how to use a computer, and have a thirst for learning more. That is it, and you are good to go.
Investment.
Everything requires some investment, be it your time or money before you can profit from it.
To learn digital marketing you have two options: first is to join an institute to know the basics, and second is to do it by yourself.
Joining a digital marketing institute will give you a good direction to start with in comparison to doing it by yourself.
And guess how much money you need to invest?
Any good digital marketing course will be available within the amount of 20k-30k, which is far less than any traditional university course.
The Disadvantages Of A Digital Marketing Career.
Here you go…
Ever Evolving Industry.
Digital marketing deals with technology and technology is ever-updating.
This means you will also be updating your skills to keep up with the technology.
Highly Competitive.
In the digital marketing industry, you will be in front of a global audience, which makes it highly competitive.
Pro Tip: If you have a good grasp of your skills you can take care of the above.
How Long Will It Take You To Learn Digital Marketing?
Digital marketing is a huge, vast, and ever-updating industry.
With that in mind, if you learn by yourself, it will take a lot of time to understand the trends in the industry and the basics of digital marketing because the content that is available for free gets updated frequently.
But with a guide or a mentor, you can learn digital marketing at a very rapid pace. Around 6 months.
A guide can be a person, an institute, a course, and the like.
What Skills Are Learned In Digital Marketing?
Master digital marketing is all about learning the skills required to become a successful digital marketer.
What are those skills?
They are…
- Search Engine Optimization (SEO).
- Search Engine Marketing (SEM)
- Email Marketing
- Social Media Marketing
- Affiliate Marketing
- Inbound Marketing
- Network Marketing
- Content marketing
- Pay Per Click Advertising
- Facebook Ads
- Blogging
- Web Development
- Video Editing
- Audio Editing
- Growth Hacking.
- Conversion Optimization.
- E-commerce Marketing.
- and much more.
Which skill or skills you master depends upon your likes, dislikes, and aspirations.
What Should I learn First In Digital Marketing?
Okay, you now know that there are many skills you need to learn to become a digital marketer. But at the same time, you can not learn them all at once.
What do you learn first then? or where do you start?
Know this. At the beginning of your journey to becoming a digital marketer, you should have a good grasp of each of the above skills at a basic level.
You must know the definitions, uses, benefits, and experts of each of the above skills.
How can you know that?
If you decided to join a digital marketing institute then it will take care of all of this.
But if you are doing it by yourself, then you can find the basics of all of them through blogs, webinars, articles, free guides, and the like.
How To Learn Digital Marketing On Your Own?
Here is a step-by-step method to learn digital marketing from your home:
- Take some good free online courses on digital marketing.
- Understand the basics through blogs.
- When you have understood how the industry works, apply for an internship even if free to have some experience under your belt.
- After having experience, start your own website on WordPress.
- Start blogging and thus gain real experience.
- Keep improving in the process and you will be fine.
Bonus: What Is The Best Option?
The best option to learn digital marketing is by joining an institute.
Listen now!
When you do it by yourself you will have to:
- Search everything
- then you will have to organize it
- then learn it
- the research again for any queries
- then you will have to find live projects to work on
In short, you will be doing literally everything by yourself.
If I were you, I would not burden myself with this much load.
And you tell me how much time will be wasted in this whole process of learning on your own?
Around 2 years.
But if you join an institute you will only focus on learning and everything will be taken care of by the staff.
And you will understand everything within 6 months maximum.
I have a course that does exactly the same. Click here for the brochure.
