{"id":654,"date":"2024-03-25T05:35:00","date_gmt":"2024-03-25T05:35:00","guid":{"rendered":"https:\/\/samantus.com\/kerala\/?page_id=654"},"modified":"2024-05-08T10:36:24","modified_gmt":"2024-05-08T10:36:24","slug":"google-ads-course-in-kerala","status":"publish","type":"page","link":"https:\/\/samantus.com\/kerala\/google-ads-course-in-kerala\/","title":{"rendered":"Google Ads Training (PPC)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"654\" class=\"elementor elementor-654\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3223dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3223dd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-6bb0c77\" data-id=\"6bb0c77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-484ee1a\" data-id=\"484ee1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e861ff9 elementor-align-center elementor-widget elementor-widget-bdt-creative-button\" data-id=\"e861ff9\" data-element_type=\"widget\" data-widget_type=\"bdt-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"#\" class=\"bdt-ep-creative-button bdt-ep-creative-button--telesto\"><span><span>Hello! Digital Marketing Course<\/span><\/span><\/a>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd6d68d elementor-widget elementor-widget-heading\" data-id=\"cd6d68d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A Complete Guide to <br>\n<span style=\"color:#f28b3c\">Google Ads<\/span>\n Course in kerala) <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738678a elementor-widget elementor-widget-text-editor\" data-id=\"738678a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Whole Guide to Google Ads Training (PPC) : Learn skills that are in demand and become equipped for work in Kerala.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aba0dc2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"aba0dc2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:982-122-3803\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Call Us Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-b4a5d2d\" data-id=\"b4a5d2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-906d264 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"906d264\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ad1749\" data-id=\"1ad1749\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-462f119 elementor-widget elementor-widget-image\" data-id=\"462f119\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"700\" src=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Untitled-design-2024-03-25T110653.481.jpg\" class=\"attachment-full size-full wp-image-659\" alt=\"ppc Course in Kerala\" srcset=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Untitled-design-2024-03-25T110653.481.jpg 500w, https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Untitled-design-2024-03-25T110653.481-214x300.jpg 214w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ce3ca0\" data-id=\"5ce3ca0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c07d2c elementor-widget elementor-widget-heading\" data-id=\"7c07d2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you'll learn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb645f9 elementor-widget elementor-widget-text-editor\" data-id=\"eb645f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Master content, SEO, social media &amp; more to crush digital marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba66ea5 elementor-widget elementor-widget-heading\" data-id=\"ba66ea5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nWhats Material Includes?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c074232 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c074232\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d36b28\" data-id=\"3d36b28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40ee017 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"40ee017\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Introduction to Google Ads and PPC<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9856e7c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9856e7c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Keyword Research and Targeting<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de62600 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"de62600\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creating High-Performing Ads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dcbd23 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5dcbd23\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Campaign Structure and Bidding Strategies<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69aeabd elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"69aeabd\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Conversion Tracking and Analytics<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-715b2a8 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715b2a8\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Advanced Google Ads Techniques (Optional)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b1e62 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"23b1e62\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Google Ads for Mobile Advertising (Optional)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a23b69d\" data-id=\"a23b69d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5361be6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5361be6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4e8467\" data-id=\"e4e8467\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b38fc40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b38fc40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-606cae6\" data-id=\"606cae6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-353395c elementor-widget elementor-widget-image\" data-id=\"353395c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Untitled-design-2024-03-25T111303.889.jpg\" class=\"attachment-full size-full wp-image-666\" alt=\"Google Ads Course in kerala\" srcset=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Untitled-design-2024-03-25T111303.889.jpg 600w, https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Untitled-design-2024-03-25T111303.889-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44eb722\" data-id=\"44eb722\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19aa80d elementor-align-left elementor-widget elementor-widget-bdt-creative-button\" data-id=\"19aa80d\" data-element_type=\"widget\" data-widget_type=\"bdt-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"#\" class=\"bdt-ep-creative-button bdt-ep-creative-button--telesto\"><span><span>Hello! Google Ads Training (PPC)<\/span><\/span><\/a>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab6465e elementor-widget elementor-widget-heading\" data-id=\"ab6465e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Complete a Google Ads Training (PPC) with Samantus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e15ae50 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e15ae50\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Live Project<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">95% Practical<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">100% Placement help<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ea6202 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ea6202\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-90fef89\" data-id=\"90fef89\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c73f7c elementor-widget elementor-widget-image\" data-id=\"4c73f7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1754\" height=\"1241\" src=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Course-Certificate-8-1.jpg\" class=\"attachment-full size-full wp-image-670\" alt=\"Google Ads Course in kerala\" srcset=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Course-Certificate-8-1.jpg 1754w, https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Course-Certificate-8-1-300x212.jpg 300w, https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Course-Certificate-8-1-1024x725.jpg 1024w, https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Course-Certificate-8-1-768x543.jpg 768w, https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Course-Certificate-8-1-1536x1087.jpg 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c0bb763\" data-id=\"c0bb763\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9431ec3 elementor-widget elementor-widget-heading\" data-id=\"9431ec3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get a Certificate in Google Ads Course in kerala<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3dab3 elementor-widget elementor-widget-text-editor\" data-id=\"cd3dab3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unlock Your Potential: Get Your Google Ads Training (PPC) Certificate Today<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8303e elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"ac8303e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/card-icon-11.png\" class=\"attachment-full size-full wp-image-435\" alt=\"\" srcset=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/card-icon-11.png 512w, https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/card-icon-11-300x300.png 300w, https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/card-icon-11-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Award winning<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a9405 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"49a9405\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/card-icon-12.png\" class=\"attachment-full size-full wp-image-436\" alt=\"\" srcset=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/card-icon-12.png 512w, https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/card-icon-12-300x300.png 300w, https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/card-icon-12-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Make your Career<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9786d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9786d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9da6221\" data-id=\"9da6221\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-307a46a elementor-widget elementor-widget-heading\" data-id=\"307a46a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Course Curriculum (Basic to Advanced):\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cab47b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cab47b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6062554\" data-id=\"6062554\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31b9d87 elementor-widget elementor-widget-accordion\" data-id=\"31b9d87\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-5211\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-5211\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-double-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 255.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 351.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 425.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1zm-34-192L7 199.7c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l96.4-96.4 96.4 96.4c9.4 9.4 24.6 9.4 33.9 0l22.6-22.6c9.4-9.4 9.4-24.6 0-33.9l-136-136c-9.2-9.4-24.4-9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Introduction to Google Ads and PPC<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-5211\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-5211\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-11\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3fdfd3a3-c0bd-4a92-b1b2-d2564a78a30d\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-19\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"32eb7430-0774-4c1b-8416-69fbae4210ca\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-21\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d5b89ad8-ab99-4f8c-a92b-82fbc62b81dc\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-27\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5f30e315-3ac1-4712-b4bf-ab4223deaecc\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-29\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e7415594-6e66-4b1d-af4e-f9b310e2e7cb\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-31\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"cfc237b1-dfe0-4101-b51f-75c8032244a1\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-35\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ef019b41-689a-4954-9c5a-a80e159bc1d2\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p data-sider-select-id=\"d9d22112-bf60-4987-a974-6a835bf75186\"><strong data-sider-select-id=\"d0db8528-47b6-4f12-8571-442fd4e23c6e\">In this module, we will provide an overview of Google Ads, formerly known as Google AdWords, and explore the fundamentals of pay-per-click (PPC) advertising.<\/strong><\/p><p data-sider-select-id=\"8d1a7030-49da-43fb-a519-215bcc4d492b\"><strong data-sider-select-id=\"359169c3-91b2-4fbe-adab-1487e42ead59\">Lesson 1: Understanding Google Ads<\/strong><\/p><ul><li>This is an introduction to<a href=\"https:\/\/samantech.in\/google-ads-training-course\/\" target=\"_blank\" rel=\"noopener\"> Google Ads<\/a>, a platform for online advertising that Google created.<\/li><li>Exploring the various advertising products and campaign types available in Google Ads<\/li><\/ul><p data-sider-select-id=\"2ba81094-21be-4c23-99c8-098030fa0289\"><strong data-sider-select-id=\"edb460bb-a90a-4e13-9bf6-7e4628385945\">Lesson 2: The Benefits of Google Ads<\/strong><\/p><ul><li>Identifying the Key Benefits and Advantages of Advertising with Google Ads, including Targeted Reach, Measurable Results, and Cost Control<\/li><li>Understanding how Google Ads can drive traffic, leads, and conversions for businesses<\/li><\/ul><p data-sider-select-id=\"51e7fcf7-880a-4265-b736-eac5434ca0e7\"><strong data-sider-select-id=\"5d3d9d9e-8abd-44c6-aaa8-2c5ed58a882a\">Lesson 3: Pay-Per-Click (PPC) Advertising Basics<\/strong><\/p><ul><li>Defining Pay-Per-Click (PPC) Advertising and How It Works Within Google Ads<\/li><li>Exploring the Auction-Based Model of PPC Advertising and the Importance of Ad Rank and Quality Score<\/li><\/ul><p data-sider-select-id=\"54f780fc-c977-423e-99a9-d2ab14252d95\"><strong data-sider-select-id=\"0137bc68-0404-4174-92a8-5dd319891972\">Lesson 4: Setting Advertising Goals and Objectives<\/strong><\/p><ul><li>Establishing clear and measurable goals for Google Ads campaigns, such as increasing website traffic, generating leads, or driving sales<\/li><li>Aligning advertising objectives with overall business goals and marketing strategies<\/li><\/ul><p data-sider-select-id=\"fcaee1f2-d643-4cab-a83a-cd2ceaf2a96a\"><strong data-sider-select-id=\"de2fa72b-7018-497e-9dd8-c1571e96651f\">Lesson 5: Keyword Research and Selection<\/strong><\/p><ul><li>Conducting keyword research to identify relevant and high-intent keywords for targeting in Google Ads campaigns<\/li><li>Understanding keyword match types and how to select the most appropriate keywords for campaigns<\/li><\/ul><p data-sider-select-id=\"613f776b-51fc-43b3-830a-539ed924df53\"><strong data-sider-select-id=\"4a5cdabf-bcb2-4182-9f9b-88c7a48365f4\">Lesson 6: Ad Formats and Creative Development<\/strong><\/p><ul><li>Exploring the Different Ad Formats Available in Google Ads, including Text Ads, Display Ads, and Shopping Ads<\/li><li>Crafting compelling ad copy and creative assets to attract clicks and drive conversions<\/li><\/ul><p data-sider-select-id=\"eccce2e1-b3c2-47cc-a263-bb1be2d7fa8c\"><strong>Lesson 7: Targeting options and audience segmentation<\/strong><\/p><ul><li>Using Google Ads targeting options to reach specific audiences based on demographics, interests, and behaviors<\/li><li>Implementing Audience Segmentation Strategies to Tailor Ad Messaging and Offers for Different Audience Segments<\/li><\/ul><p data-sider-select-id=\"0b10900d-1dc3-48af-87c9-e2ea257ae447\"><strong data-sider-select-id=\"ffb55bb3-78fe-4dda-a34f-016a81002bf1\">Lesson 8: Budgeting and Bidding Strategies<\/strong><\/p><ul><li>Setting advertising budgets and allocating funds across campaigns, ad groups, and keywords<\/li><li>Choosing bidding strategies, such as manual CPC (cost per click) or automated bidding, to optimize campaign performance<\/li><\/ul><p data-sider-select-id=\"acf41b70-7473-4d5b-ae2b-f514c23bc440\"><strong data-sider-select-id=\"46dc89f0-7cad-4ca1-8185-35e29fb8fcd5\">Lesson 9: Ad Performance Monitoring and Optimization<\/strong><\/p><ul><li>Monitoring Key Performance Metrics, including Click-Through Rate (CTR), Conversion Rate, and Return on Investment (ROI), to Assess Campaign Effectiveness<\/li><li>To improve campaign performance, implement optimization techniques such as ad copy testing, keyword bid adjustments, and negative keywords.<\/li><\/ul><p data-sider-select-id=\"6610075d-800e-4e2d-a75a-a3d98620bc00\"><strong data-sider-select-id=\"1c3d3f14-5e66-461a-bc32-ab4329c6c18a\">Lesson 10: Reporting and Analysis<\/strong><\/p><ul><li>Generating reports within Google Ads to track campaign performance and measure key metrics<\/li><li>Analyzing Data Insights to <a href=\"https:\/\/samantus.com\/kerala\/computer-training-institute-in-kerala\/\">Identify<\/a> Trends, Opportunities, and Areas for Improvement in Google Ads Campaigns<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b659a5 elementor-widget elementor-widget-accordion\" data-id=\"7b659a5\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1291\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1291\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-double-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 255.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 351.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 425.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1zm-34-192L7 199.7c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l96.4-96.4 96.4 96.4c9.4 9.4 24.6 9.4 33.9 0l22.6-22.6c9.4-9.4 9.4-24.6 0-33.9l-136-136c-9.2-9.4-24.4-9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">2: Keyword Research and Targeting<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1291\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1291\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-37\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"51f2b810-55db-4d14-8868-f790ff97f906\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\" data-sider-select-id=\"fb7ec3ed-eef6-4305-8dd7-65e495307164\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-11\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3fdfd3a3-c0bd-4a92-b1b2-d2564a78a30d\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-19\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"32eb7430-0774-4c1b-8416-69fbae4210ca\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-21\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d5b89ad8-ab99-4f8c-a92b-82fbc62b81dc\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-27\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5f30e315-3ac1-4712-b4bf-ab4223deaecc\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-29\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e7415594-6e66-4b1d-af4e-f9b310e2e7cb\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-31\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"cfc237b1-dfe0-4101-b51f-75c8032244a1\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-35\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ef019b41-689a-4954-9c5a-a80e159bc1d2\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-37\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"51f2b810-55db-4d14-8868-f790ff97f906\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p data-sider-select-id=\"7aace253-1973-475e-b986-e572445f7c78\"><strong data-sider-select-id=\"0d1f28fc-8fcd-43cb-b5a6-4014ab3ba8cb\">In this module, we will delve into the process of keyword research and targeting, which are essential for optimizing your Google Ads campaigns and reaching your target audience effectively.<\/strong><\/p><p data-sider-select-id=\"9e07a330-5f49-4409-b8ed-8ca8c8473b67\"><strong data-sider-select-id=\"d30bc37a-11e8-4631-92f9-2752b1a833d5\">Lesson 1: Understanding Keyword Research<\/strong><\/p><ul><li>Introduction to Keyword Research and its Importance in Google Ads Campaigns<\/li><li>Exploring various keyword research tools and techniques for generating keyword ideas<\/li><\/ul><p data-sider-select-id=\"c415b5c0-c569-4dfa-9add-3870fdbc92e5\"><strong data-sider-select-id=\"6d947a0f-e76f-4c67-bb1a-0e9110550fd0\">Lesson 2: Keyword Types and Match Types<\/strong><\/p><ul><li>Understanding the various types of keywords, including Broad Match, Phrase Match, Exact Match, and Broad Match Modifier<\/li><li>Explaining the Significance of Keyword Match Types in Controlling Ad Triggering and Relevance<\/li><\/ul><p data-sider-select-id=\"9f59fabe-4310-48c6-9e6d-3e80c0fae7fa\"><strong>Lesson 3: Identifying high-intent keywords<\/strong><\/p><ul><li>Identifying High-Intent Keywords with Commercial Intent and Purchase Intent Relevant to Your Products or Services<\/li><li>Utilizing Keyword Metrics such as Search Volume, Competition, and Cost-Per-Click (CPC) to Evaluate Keyword Potential<\/li><\/ul><p data-sider-select-id=\"d099c913-c7f1-4b48-979f-3b36429cbbec\"><strong data-sider-select-id=\"80edc058-3e4c-49d4-bce1-78d5c14d7591\">Lesson 4: Long-Tail Keyword Research<\/strong><\/p><ul><li>Exploring Long-Tail Keywords and Their Role in Capturing Niche Audiences and Targeting Specific Search Queries<\/li><li>Leveraging Long-Tail Keywords for Lower Competition and Higher Relevance in Google Ads Campaigns<\/li><\/ul><p data-sider-select-id=\"9319bddc-1622-40d4-8f30-cc24bbc62989\"><strong data-sider-select-id=\"ac56d841-472a-4d5c-a511-889bd25278d2\">Lesson 5: Competitor Keyword Analysis<\/strong><\/p><ul><li>Conducting competitor keyword analysis to identify keywords your competitors are targeting in their Google Ads campaigns<\/li><li>Analyzing competitor ad copy, landing pages, and keyword strategy to inform your own campaigns<\/li><\/ul><p data-sider-select-id=\"f91e1c93-a272-4af9-9133-a3f471cbd880\"><strong data-sider-select-id=\"cda94efa-b61a-4a8c-a29c-22704689da01\">Lesson 6: Keyword Expansion Strategies<\/strong><\/p><ul><li>Implementing Keyword Expansion Strategies to Discover New Keyword Opportunities and Expand Your Campaign Reach<\/li><li>Keyword Expansion using Keyword Research Tools, Customer Insights, and Search Query Reports<\/li><\/ul><p data-sider-select-id=\"70906869-4184-45a7-88b1-100abc2731a5\"><strong data-sider-select-id=\"90cee610-16f4-4c72-8401-af42b71387ca\">Lesson 7: Negative Keyword Research<\/strong><\/p><ul><li>Identifying negative keywords to exclude irrelevant or non-converting traffic from your Google Ads campaigns<\/li><li>Incorporating negative keyword lists and match types to refine ad targeting and improve campaign efficiency<\/li><\/ul><p data-sider-select-id=\"69fa2d2f-9635-4c16-8825-9085ad07c01f\"><strong>Lesson 8: Keyword grouping and organization<\/strong><\/p><ul><li>Grouping keywords into relevant themes and ad groups to ensure proper ad relevance and quality score optimization<\/li><li>Organizing keywords hierarchically to streamline campaign structure and management<\/li><\/ul><p data-sider-select-id=\"fb7804c9-3a5d-42dd-b59e-ff5d4b874b58\"><strong>Lesson 9: Keyword-targeting strategies<\/strong><\/p><ul><li>Implementing keyword targeting strategies, including broad targeting, phrase targeting, exact targeting, and modified broad targeting<\/li><li>Customizing keyword targeting settings to align with campaign goals and audience segmentation<\/li><\/ul><p data-sider-select-id=\"8da18911-8cd2-4a1a-bcc9-d0bd99c64807\"><strong data-sider-select-id=\"26390a59-4fa1-44f7-b4b1-9089bf26a547\">Lesson 10: Continuous Keyword Optimization<\/strong><\/p><ul><li>Iteratively optimizing keywords based on performance data and insights from Google Ads campaigns<\/li><li>Monitoring keyword performance metrics and making adjustments to maximize campaign effectiveness and ROI<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-100270b elementor-widget elementor-widget-accordion\" data-id=\"100270b\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1671\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1671\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-double-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 255.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 351.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 425.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1zm-34-192L7 199.7c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l96.4-96.4 96.4 96.4c9.4 9.4 24.6 9.4 33.9 0l22.6-22.6c9.4-9.4 9.4-24.6 0-33.9l-136-136c-9.2-9.4-24.4-9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">3. Creating High-Performing Ads<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1671\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1671\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\" data-sider-select-id=\"fb7ec3ed-eef6-4305-8dd7-65e495307164\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-11\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3fdfd3a3-c0bd-4a92-b1b2-d2564a78a30d\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-19\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"32eb7430-0774-4c1b-8416-69fbae4210ca\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-21\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d5b89ad8-ab99-4f8c-a92b-82fbc62b81dc\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-27\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5f30e315-3ac1-4712-b4bf-ab4223deaecc\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-29\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e7415594-6e66-4b1d-af4e-f9b310e2e7cb\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-31\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"cfc237b1-dfe0-4101-b51f-75c8032244a1\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-35\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ef019b41-689a-4954-9c5a-a80e159bc1d2\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-37\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"51f2b810-55db-4d14-8868-f790ff97f906\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-39\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"147b7ddd-1e46-4613-af10-1baef3b90992\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p data-sider-select-id=\"dc946c68-268c-4390-95ba-b2d3ec28a4e5\"><strong data-sider-select-id=\"8446a839-419e-40ff-a91c-f47d9e840ebd\">In this module, we will explore strategies and best practices for creating compelling ads in Google Ads to maximize your campaign performance and achieve your advertising goals.<\/strong><\/p><p data-sider-select-id=\"cd496748-5c90-40e2-a081-56a0383e193f\"><strong data-sider-select-id=\"69f138cc-6a4d-466c-95c1-372a3b3e5a3e\">Lesson 1: Understanding Ad Copywriting Principles<\/strong><\/p><ul><li>Exploring the Fundamentals of Ad Copywriting, including Clarity, Relevance, Persuasion, and Call-to-Action (CTA)<\/li><li>Applying Copywriting Techniques to Create Engaging and Click-Worthy Ad Copy<\/li><\/ul><p data-sider-select-id=\"3916f581-14f1-4309-ad29-2fb329e1f969\"><strong data-sider-select-id=\"ce63b9ee-c700-4f0b-8cc7-a3aa0fc256d9\">Lesson 2: Crafting Attention-Grabbing Headlines<\/strong><\/p><ul><li>Designing Headlines that Capture Attention and Encourage Clicks<\/li><li>Incorporating keywords, benefits, and unique selling propositions (USPs) into headlines for maximum impact<\/li><\/ul><p data-sider-select-id=\"9251a58b-7157-49cf-b5fb-aadcf22c340e\"><strong data-sider-select-id=\"e5007989-008e-42d8-a7f7-f535eca82d92\">Lesson 3: Writing Persuasive Ad Descriptions<\/strong><\/p><ul><li>Crafting compelling ad descriptions that highlight key features, benefits, and offers<\/li><li>Using Emotional Appeal, Social Proof, and Urgency to persuade users to take action<\/li><\/ul><p data-sider-select-id=\"ebdb6199-7d13-4118-8343-e6fde0e17a0d\"><strong data-sider-select-id=\"ac3f4447-f79f-4425-8fd7-fe026740d6e0\">Lesson 4: Utilizing Ad Extensions<\/strong><\/p><ul><li data-sider-select-id=\"1411aef8-d859-4033-b515-c005469df11d\">Understanding the importance of ad extensions in improving ad visibility and performance<\/li><li>Leveraging various ad extensions, such as Sitelinks, Callouts, Structured Snippets, and Call Extensions, to provide additional information and encourage interaction<\/li><\/ul><p data-sider-select-id=\"d540a9f5-1ddd-4299-a5b8-ef1a77f662db\"><strong data-sider-select-id=\"d7c7fe94-34e7-4691-9699-bd505f320c7f\">Lesson 5: Creating Relevant and Targeted Ads<\/strong><\/p><ul><li>Tailoring ad copy to match user intent and search queries<\/li><li>Creating specific ad groups and customizing ad copy to align with keyword themes and audience segmentation<\/li><\/ul><p data-sider-select-id=\"2e849a7a-c3cb-4ad7-904b-ecd0224f678f\"><strong>Lesson 6: Incorporating ad testing strategies<\/strong><\/p><ul><li>Implementing A\/B Testing and Ad Variation Testing to Experiment with Different Ad Elements and Messaging<\/li><li>Analyzing Test Results to Identify High-Performing Ad Variations and Iteratively Improve Ad Performance<\/li><\/ul><p data-sider-select-id=\"fc243639-fb51-4d2f-8722-b2f4e3c34288\"><strong data-sider-select-id=\"d31e2948-8fda-4ebe-92c1-51c0eb75d421\">Lesson 7: Designing Ad Visuals and Assets<\/strong><\/p><ul><li>Selecting and optimizing visual assets, such as images and videos, to complement ad copy and enhance visual appeal<\/li><li>Ensuring Ad Visuals are Relevant, High-Quality, and Attention-Grabbing to Drive Engagement<\/li><\/ul><p data-sider-select-id=\"614ad46b-e86e-46de-93e3-3ab54b86e298\"><strong data-sider-select-id=\"5aa9005c-c776-4868-b565-8119357bdbf5\">Lesson 8: Ad Creative Optimization<\/strong><\/p><ul><li>Continuously Optimizing Ad Creative Elements, including Headlines, Descriptions, Visuals, and Call-to-Action (CTA)<\/li><li>Making iterative improvements based on performance data and ad testing insights<\/li><\/ul><p data-sider-select-id=\"4afaef30-aebb-40df-b9fe-a70a5132f6bc\"><strong data-sider-select-id=\"d711d167-f642-4af8-b75d-6d9b83d7e91c\">Lesson 9: Ad Compliance and Policy Guidelines<\/strong><\/p><ul><li>Adhering to Google Ads policies and guidelines to ensure compliance and avoid ad disapproval or account suspension<\/li><li>Familiarizing Yourself with Advertising Policies, Restricted Content, and Prohibited Practices<\/li><\/ul><p data-sider-select-id=\"eeabaf3b-d0eb-48dc-9451-82437b24ad65\"><strong data-sider-select-id=\"b2059217-d2f7-43f2-b8a9-61e324897316\">Lesson 10: Monitoring Ad Performance and Iterative Improvement<\/strong><\/p><ul><li>Monitoring key performance metrics, including click-through rate (CTR), conversion rate, and quality score, to evaluate ad performance<\/li><li>Making data-driven decisions and iterative improvements to optimize ad campaigns over time<\/li><\/ul><\/div><\/div><\/div><div class=\"mt-1 flex gap-3 empty:hidden\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7818bdc elementor-widget elementor-widget-accordion\" data-id=\"7818bdc\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1251\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1251\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-double-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 255.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 351.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 425.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1zm-34-192L7 199.7c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l96.4-96.4 96.4 96.4c9.4 9.4 24.6 9.4 33.9 0l22.6-22.6c9.4-9.4 9.4-24.6 0-33.9l-136-136c-9.2-9.4-24.4-9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">4: Campaign Structure and Bidding Strategies<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1251\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1251\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-11\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3fdfd3a3-c0bd-4a92-b1b2-d2564a78a30d\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-19\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"32eb7430-0774-4c1b-8416-69fbae4210ca\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-21\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d5b89ad8-ab99-4f8c-a92b-82fbc62b81dc\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-27\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5f30e315-3ac1-4712-b4bf-ab4223deaecc\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-29\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e7415594-6e66-4b1d-af4e-f9b310e2e7cb\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-31\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"cfc237b1-dfe0-4101-b51f-75c8032244a1\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-35\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ef019b41-689a-4954-9c5a-a80e159bc1d2\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-37\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"51f2b810-55db-4d14-8868-f790ff97f906\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-39\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"147b7ddd-1e46-4613-af10-1baef3b90992\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p data-sider-select-id=\"5f029dd8-495e-4229-ab71-c1935dc4926e\"><strong>In this module, we will discuss the importance of campaign structure and bidding strategies in Google Ads, as well as how to effectively organize your campaigns and optimize your bidding to achieve your advertising objectives.<\/strong><\/p><p data-sider-select-id=\"f9b3cfc5-7ebc-41a3-ae60-3b08343b0f2c\"><strong data-sider-select-id=\"82075a8d-760a-4cf3-8b5b-5d80f3f5cd88\">Lesson 1: Campaign Structure Best Practices<\/strong><\/p><ul><li>Understanding the Importance of a Well-Structured Campaign in Google Ads for Organization and Optimization<\/li><li data-sider-select-id=\"154cf6ab-ee03-4c1b-8de0-dce6b8dc0ab2\">Implementing a hierarchical campaign structure with campaigns, ad groups, and keywords to maintain relevance and control<\/li><\/ul><p data-sider-select-id=\"6471e713-e589-4450-9486-7feb78bf9170\"><strong data-sider-select-id=\"35cb0279-7aae-4ebe-b162-340134c7ba35\">Lesson 2: Choosing the Right Campaign Types<\/strong><\/p><ul><li>Exploring Different Campaign Types in Google Ads, including Search Campaigns, Display Campaigns, Shopping Campaigns, and Video Campaigns<\/li><li>Selecting the Most Appropriate Campaign Type Based on Advertising Goals, Audience Targeting, and Budget Allocation<\/li><\/ul><p data-sider-select-id=\"b0c8acf9-6abd-4b2f-9a69-e706e16a3fdc\"><strong data-sider-select-id=\"de683eef-cee4-4d30-ab35-4c4c210185c4\">Lesson 3: Ad Group Segmentation and Keyword Organization<\/strong><\/p><ul><li>Ad group segmentation based on similar themes, keywords, and targeting criteria<\/li><li>Organizing keywords within ad groups to ensure relevance, ad quality, and ad rank<\/li><\/ul><p data-sider-select-id=\"bd35df21-a588-4785-8df1-da43517d543a\"><strong data-sider-select-id=\"50b7dbdf-8dca-46af-9b63-787e58dcaa5d\">Lesson 4: Ad Scheduling and Budget Allocation<\/strong><\/p><ul><li>Utilizing Ad Scheduling to Control Ad Delivery Timing Based on Audience Behavior and Campaign Performance Trends<\/li><li>Allocating budgets across campaigns and ad groups to maximize return on investment (ROI) and achieve advertising goals<\/li><\/ul><p data-sider-select-id=\"aeee002b-e77f-4747-98ad-609a5916d8ed\"><strong data-sider-select-id=\"84ac0b2c-a6b0-4df4-bba3-4feabe1b072a\">Lesson 5: Geographic and Device Targeting<\/strong><\/p><ul><li>Implementing Geographic Targeting to Reach Audiences in Specific Locations Relevant to Your Business<\/li><li>Optimizing Device Targeting Settings to Tailor Ad Messaging and Bidding Strategies for Different Devices (Desktop, Mobile, and Tablet)<\/li><\/ul><p data-sider-select-id=\"5346b079-3943-4989-bcd5-6bc61ebf041a\"><strong data-sider-select-id=\"a51efec8-d85a-43bf-bfbb-92f50d5c6c7f\">Lesson 6: Ad Rotation and Experimentation<\/strong><\/p><ul><li>Understanding the Importance of Ad Rotation Settings in Google Ads for Testing Different Ad Variations<\/li><li>Implementing Ad Rotation Settings to Rotate Ads Evenly or Optimize for Clicks, Conversions, or Impression Share<\/li><\/ul><p data-sider-select-id=\"06a803fe-21e5-4848-afd4-13dbc7b6bf48\"><strong data-sider-select-id=\"62dbf582-87df-4d33-8a10-3cdc35babb00\">Lesson 7: Bid Strategy Selection<\/strong><\/p><ul><li>Exploring the various bid strategies available in Google Ads, such as manual CPC bid, enhanced CPC bid, target CPA bid, and target ROAS bid<\/li><li>Selecting the Most Suitable Bid Strategy Based on Advertising Goals, Conversion Tracking, and Budget Considerations<\/li><\/ul><p data-sider-select-id=\"aad41631-913b-4cd4-95da-92c1355e2814\"><strong data-sider-select-id=\"8db87ce3-15ec-4747-9f64-83fbc6118847\">Lesson 8: Bid Adjustment Techniques<\/strong><\/p><ul><li>Implementing bid adjustments for various targeting criteria, including location, device, time of day, and audience segmentation<\/li><li>Optimizing Bid Adjustments to Maximize Ad Performance and Return on Ad Spend (ROAS)<\/li><\/ul><p data-sider-select-id=\"40d2e2a4-02c6-4e49-bebc-8e052b3c981e\"><strong data-sider-select-id=\"e0931cee-397c-47ab-a0d0-5b44467d0f16\">Lesson 9: Conversion Tracking and Optimization<\/strong><\/p><ul><li>Setting up conversion tracking in Google Ads to measure campaign performance and attribute conversions<\/li><li>Optimizing Bidding Strategies and Bid Adjustments Based on Conversion Data and Insights<\/li><\/ul><p data-sider-select-id=\"cf46e324-8e93-46a6-a886-4656bc78eb0d\"><strong data-sider-select-id=\"9d57f53a-eaf6-488b-9864-3e5909d47d2d\">Lesson 10: Continuous monitoring and optimization<\/strong><\/p><ul><li>Monitoring campaign performance metrics, including click-through rate (CTR), conversion rate, cost-per-acquisition (CPA), and return on ad spend (ROAS),<\/li><li>Making Iterative Improvements to Campaign Structure, Bidding Strategies, and Targeting to Optimize Campaign Performance Over Time<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e06bca elementor-widget elementor-widget-accordion\" data-id=\"0e06bca\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1471\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1471\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-double-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 255.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 351.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 425.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1zm-34-192L7 199.7c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l96.4-96.4 96.4 96.4c9.4 9.4 24.6 9.4 33.9 0l22.6-22.6c9.4-9.4 9.4-24.6 0-33.9l-136-136c-9.2-9.4-24.4-9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">5: Conversion Tracking and Analytics<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1471\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1471\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\" data-sider-select-id=\"fb7ec3ed-eef6-4305-8dd7-65e495307164\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-11\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3fdfd3a3-c0bd-4a92-b1b2-d2564a78a30d\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-19\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"32eb7430-0774-4c1b-8416-69fbae4210ca\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-21\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d5b89ad8-ab99-4f8c-a92b-82fbc62b81dc\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-27\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5f30e315-3ac1-4712-b4bf-ab4223deaecc\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-29\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e7415594-6e66-4b1d-af4e-f9b310e2e7cb\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-31\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"cfc237b1-dfe0-4101-b51f-75c8032244a1\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-35\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ef019b41-689a-4954-9c5a-a80e159bc1d2\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-37\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"51f2b810-55db-4d14-8868-f790ff97f906\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-39\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"147b7ddd-1e46-4613-af10-1baef3b90992\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-43\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"6af03000-8267-46e2-a47d-2d6adbcd8112\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p data-sider-select-id=\"fccaeeab-3ff2-4e79-b7d1-9e57ec5d4a4e\"><strong>In this module, we will discuss the importance of conversion tracking and analytics in Google Ads, as well as how to measure and analyze the effectiveness of your advertising campaigns in driving desired actions and conversions.<\/strong><\/p><p data-sider-select-id=\"ff2cec72-3843-40f0-a9c1-9f83532b72b7\"><strong data-sider-select-id=\"bbbd82ac-f60e-4f77-850c-4cee14cec00e\">Lesson 1: Understanding Conversion Tracking<\/strong><\/p><ul><li>An Introduction to Conversion Tracking and Its Role in Measuring Advertising Effectiveness<\/li><li>Exploring various types of conversions, such as website conversions, app install conversions, and phone call conversions.<\/li><\/ul><p data-sider-select-id=\"f80d4e91-3be3-4b56-a180-221a6b916e6d\"><strong data-sider-select-id=\"0ec2d8a2-1145-48f8-bb5e-ba7ff986d488\">Lesson 2: Setting Up Conversion Tracking<\/strong><\/p><ul><li>A Step-by-Step Guide to Setting Up Conversion Tracking in Google Ads, including Installing Conversion Tracking Code and Configuring Conversion Actions<\/li><li>Utilizing Conversion Tracking Features, such as Conversion Tracking Tags, Event Snippets, and Google Tag Manager Integration<\/li><\/ul><p data-sider-select-id=\"5b1a8d4f-36bf-4527-aef6-14779a14130e\"><strong data-sider-select-id=\"f46f595c-ca59-44f6-b814-c0aa2162401b\">Lesson 3: Tracking Website Conversions<\/strong><\/p><ul><li>Tracking website conversions, such as form submissions, online purchases, newsletter sign-ups, and other desired actions<\/li><li>Implementing conversion tracking for e-commerce websites, lead generation pages, and landing pages<\/li><\/ul><p data-sider-select-id=\"1e3bbd88-34dd-419c-beee-05793186b5ee\"><strong data-sider-select-id=\"97e1cf03-cd06-436f-abe6-d7ace4e00eba\">Lesson 4: Tracking App Install Conversions<\/strong><\/p><ul><li>Tracking App Install Conversions and In-App Events for Mobile App Advertising Campaigns<\/li><li>Setting up conversion tracking for iOS and Android apps using Firebase, Google Analytics, or third-party mobile measurement partners (MMPs)<\/li><\/ul><p data-sider-select-id=\"971adb61-9b4d-41dc-9931-6a91ceb7d002\"><strong>Lesson 5: Tracking phone call conversions<\/strong><\/p><ul><li>Tracking Phone Call Conversions from Clicks on Call Extensions, Call-Only Ads, and Website Phone Numbers<\/li><li>Implementing Call Conversion Tracking with Google Ads Call Tracking, Call Tracking Software, or Third-Party Call Tracking Solutions<\/li><\/ul><p data-sider-select-id=\"4141bf1f-97ec-4938-88bd-6355bf8944be\">Lesson 6: Attribution Models and Conversion Paths<\/p><ul><li>Understanding Attribution Models in Google Ads, including Last-Click Attribution, First-Click Attribution, Linear Attribution, and Time Decay Attribution<\/li><li>Analyzing Conversion Paths and Multi-Touch Attribution to Understand the Customer Journey and Attribution Credits<\/li><\/ul><p data-sider-select-id=\"d388b4a9-e253-467e-a123-03a4251ce6f3\"><strong data-sider-select-id=\"16461591-11e6-4501-9a58-6c2fe1007824\">Lesson 7: Conversion Tracking Troubleshooting<\/strong><\/p><ul><li>Troubleshooting Common Conversion Tracking Issues, such as Missing Conversions, Duplicate Conversions, or Incorrect Tracking Setup<\/li><li>Utilizing Google Ads Conversion Tracking Diagnostics and Tools for Diagnosis and Resolution<\/li><\/ul><p data-sider-select-id=\"7307250e-6aac-4cba-a993-a9bbcd719761\"><strong data-sider-select-id=\"2149b97a-f707-4cde-83ad-33730242a2bf\">Lesson 8: Conversion Tracking and CRM Integration<\/strong><\/p><ul><li>Integrating Google Ads Conversion Tracking with Customer Relationship Management (CRM) Systems to Sync Online Conversions with Offline Sales Data<\/li><li>Leveraging CRM Data to Optimize Campaign Targeting, Bidding, and Messaging for High-Value Customers<\/li><\/ul><p data-sider-select-id=\"163017ff-c227-4525-b9bb-a24f637bfb3c\"><strong data-sider-select-id=\"9387a281-5080-4997-ae1e-c99e73e84367\">Lesson 9: Analyzing Conversion Data and Insights<\/strong><\/p><ul><li>Analyzing Conversion Data in Google Ads Reports and Analytics Dashboards to Evaluate Campaign Performance and ROI<\/li><li>Extracting insights from conversion metrics, such as conversion rate, cost-per-Conversion, and conversion value, to inform strategy and optimization<\/li><\/ul><p data-sider-select-id=\"42c56ece-03e7-4c16-935f-f240b5580800\"><strong data-sider-select-id=\"1588d657-45b0-4e8e-8cbb-a0b8473f6ca4\">Lesson 10: Continuous Optimization and Improvement<\/strong><\/p><ul><li>Making data-driven decisions and iterative improvements to Google Ads campaigns based on Conversion Tracking Data and Insights<\/li><li>Testing Different Ad Creatives, Targeting Options, and Bidding Strategies to Maximize Conversions and Advertising ROI<\/li><\/ul><\/div><\/div><\/div><div class=\"mt-1 flex gap-3 empty:hidden\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4394f6 elementor-widget elementor-widget-accordion\" data-id=\"c4394f6\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-2051\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2051\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-double-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 255.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 351.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 425.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1zm-34-192L7 199.7c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l96.4-96.4 96.4 96.4c9.4 9.4 24.6 9.4 33.9 0l22.6-22.6c9.4-9.4 9.4-24.6 0-33.9l-136-136c-9.2-9.4-24.4-9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">6: Advanced Google Ads Techniques (Optional)<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-2051\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2051\"><p>Remarketing strategies to target website visitors who haven&#8217;t converted.<\/p><p>Conversion rate optimization (CRO) techniques to improve landing page performance.<\/p><p>Shopping Ads for e-commerce businesses and product promotion.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d93c142 elementor-widget elementor-widget-accordion\" data-id=\"d93c142\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-2271\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2271\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-double-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 255.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 351.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 425.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1zm-34-192L7 199.7c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l96.4-96.4 96.4 96.4c9.4 9.4 24.6 9.4 33.9 0l22.6-22.6c9.4-9.4 9.4-24.6 0-33.9l-136-136c-9.2-9.4-24.4-9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">7: Google Ads for Mobile Advertising <\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-2271\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2271\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-11\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3fdfd3a3-c0bd-4a92-b1b2-d2564a78a30d\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-19\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"32eb7430-0774-4c1b-8416-69fbae4210ca\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-21\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d5b89ad8-ab99-4f8c-a92b-82fbc62b81dc\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-27\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5f30e315-3ac1-4712-b4bf-ab4223deaecc\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-29\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e7415594-6e66-4b1d-af4e-f9b310e2e7cb\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-31\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"cfc237b1-dfe0-4101-b51f-75c8032244a1\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-35\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ef019b41-689a-4954-9c5a-a80e159bc1d2\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-37\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"51f2b810-55db-4d14-8868-f790ff97f906\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-39\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"147b7ddd-1e46-4613-af10-1baef3b90992\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"react-scroll-to-bottom--css-flxfz-1n7m0yu\"><div><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" dir=\"auto\" data-testid=\"conversation-turn-43\" data-scroll-anchor=\"true\"><div class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full AIPRM__conversation__response\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"6af03000-8267-46e2-a47d-2d6adbcd8112\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p data-sider-select-id=\"b3fe6ab0-4c0a-4074-87ac-af386a1562a4\"><strong data-sider-select-id=\"0e487349-76d8-47cc-89ed-d1b2dcdfc8dc\">In this module, we will explore strategies and best practices for leveraging Google Ads specifically for mobile advertising, including techniques for reaching mobile users, optimizing ad creatives, and maximizing campaign performance on mobile devices.<\/strong><\/p><p data-sider-select-id=\"2eb9b076-ace7-43fe-a4f6-20b1e2116871\"><strong data-sider-select-id=\"f578f751-c2f3-4708-ab62-00e5a58518cf\">Lesson 1: Understanding the Mobile Advertising Landscape<\/strong><\/p><ul><li>A Summary of Mobile Advertising Trends and Opportunities in the Digital Marketing Landscape<\/li><li>Exploring the Growth of Mobile Search and Mobile App Usage, as well as its Implications for Advertising<\/li><\/ul><p data-sider-select-id=\"fa3ad5fe-53a7-4172-8b94-7762e4dafff5\"><strong data-sider-select-id=\"24ddc0e1-9d28-4057-9b84-a290a9c40472\">Lesson 2: Mobile User Behavior and Preferences<\/strong><\/p><ul><li>Understanding Mobile User Behavior, including Search Intent, Browsing Patterns, and Purchase Behavior<\/li><li>Identifying mobile user preferences and expectations for ad relevance, speed, and user experience<\/li><\/ul><p data-sider-select-id=\"bfd8e3e8-47bd-46f6-88c8-d544b1141e86\"><strong data-sider-select-id=\"4d102241-2027-4c20-a11b-f39949d2731c\">Lesson 3: Mobile-Friendly Ad Formats and Extensions<\/strong><\/p><ul><li>Exploring Mobile-Friendly Ad Formats, such as Responsive Search Ads, Call-Only Ads, and App Promotion Ads<\/li><li>Utilizing Mobile Ad Extensions, including Call Extensions, Location Extensions, and App Extensions, to Enhance Ad Visibility and Engagement<\/li><\/ul><p data-sider-select-id=\"9440e9d3-641e-49df-8c93-31bd738cb632\"><strong data-sider-select-id=\"6d58d8c1-60dc-454a-adec-eece9f89c961\">Lesson 4: Responsive Landing Page Design<\/strong><\/p><ul><li>Designing responsive landing pages optimized for mobile devices to ensure a seamless user experience and conversion flow<\/li><li>Implementing mobile-friendly design elements such as fast loading speed, clear call-to-action (CTA), and thumb-friendly navigation<\/li><\/ul><p data-sider-select-id=\"72101f26-5b3a-4efa-93a9-6280e647f340\"><strong data-sider-select-id=\"1943fd58-94b8-4ad0-b81b-4c642d822b32\">Lesson 5: App Advertising Strategies<\/strong><\/p><ul><li>Developing App Advertising Strategies to Promote Mobile Apps and Drive App Installs, Engagements, and Conversions<\/li><li>Utilizing App Campaigns, Universal App Campaigns (UAC), and App Install Campaigns to Reach App Users Across Google Properties<\/li><\/ul><p data-sider-select-id=\"e1aa1ee0-c51b-4ada-8bd6-b4c3884df2c7\"><strong data-sider-select-id=\"22bd3f8e-cc6c-401c-85cc-8b3d9fd00d8e\">Lesson 6: Mobile-Specific Targeting Options<\/strong><\/p><ul><li>Leveraging Mobile-Specific Targeting Options in Google Ads to Reach Mobile Users Based on Device Type, Operating System, Network Connection, and App Usage<\/li><li>Customizing Bidding and Ad Scheduling Strategies for Mobile Audiences<\/li><\/ul><p data-sider-select-id=\"4ff115e8-7f8d-4bb0-ae4a-6caa42dcc067\"><strong>Lesson 7: Opportunities for in-app advertising<\/strong><\/p><ul><li>Exploring in-app advertising opportunities on Google Display Network (GDN) and Mobile App Network<\/li><li>Using in-app display ads, native ads, and video ads to reach mobile app audiences<\/li><\/ul><p data-sider-select-id=\"cb12f783-1231-4927-bafa-3cd6a440c033\"><strong data-sider-select-id=\"b4c78917-3da0-4c90-b0b7-ad3c7a70950b\">Lesson 8: Location-Based Advertising Strategies<\/strong><\/p><ul><li>Implementing location-based advertising strategies to target mobile users based on geolocation, proximity, and local intent<\/li><li>Utilizing Location Targeting, Geo-Fencing, and Local Inventory Ads (LIAs) to drive foot traffic and local conversions<\/li><\/ul><p data-sider-select-id=\"12341911-1120-4f7b-88cf-a60a5413eeca\"><strong data-sider-select-id=\"37b5ec35-5c4c-4e38-ab4c-3a585f463871\">Lesson 9: Mobile Ad Performance Measurement<\/strong><\/p><ul><li>Monitoring Mobile Ad Performance Metrics, including Click-Through Rate (CTR), Conversion Rate, Cost-Per-Conversion (CPA), and Mobile Conversion Value<\/li><li>Analyzing Mobile Ad Performance Data to Optimize Campaigns and Allocate Budgets Effectively<\/li><\/ul><p data-sider-select-id=\"2eb6be75-450b-475c-84e0-e6a49dc0083f\"><strong data-sider-select-id=\"a5cbfb31-0e27-4c44-abb7-64021e347113\">Lesson 10: Mobile-Specific Optimization and Testing<\/strong><\/p><ul><li>Implementing Mobile-Specific Optimization Techniques, such as Mobile Bid Adjustments, Ad Creative Testing, and Landing Page Optimization<\/li><li>Testing mobile-specific elements to improve ad relevance, engagement, and conversion rates on mobile devices<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70cd723 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70cd723\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c50949b\" data-id=\"c50949b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09411b7 elementor-widget elementor-widget-heading\" data-id=\"09411b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Companies That Hire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a50fb elementor-widget elementor-widget-heading\" data-id=\"16a50fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">(Freshers &amp; Experienced Required As Per Company Norms)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af3b356 elementor-widget elementor-widget-image-carousel\" data-id=\"af3b356\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:1000,&quot;speed&quot;:200,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;slides_to_show_mobile&quot;:&quot;4&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Untitled-design-2024-03-15T154955.657.jpg\" alt=\"Untitled-design-2024-03-15T154955.657.jpg\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Untitled-design-2024-03-15T154944.136.jpg\" alt=\"Untitled-design-2024-03-15T154944.136.jpg\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Untitled-design-23.png\" alt=\"Untitled-design-23.png\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Untitled-design-22.png\" alt=\"Untitled-design-22.png\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Untitled-design-21.png\" 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class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Untitled-design-18.png\" alt=\"Untitled-design-18.png\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Untitled-design-17-Copy.png\" alt=\"Untitled-design-17-Copy.png\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/samantus.com\/kerala\/wp-content\/uploads\/2024\/03\/Untitled-design-15.png\" alt=\"Untitled-design-15.png\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hello! Digital Marketing Course A Complete Guide to Google Ads Course in kerala) A Whole Guide to Google Ads Training [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1422,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-654","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/samantus.com\/kerala\/wp-json\/wp\/v2\/pages\/654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samantus.com\/kerala\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/samantus.com\/kerala\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/samantus.com\/kerala\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/samantus.com\/kerala\/wp-json\/wp\/v2\/comments?post=654"}],"version-history":[{"count":36,"href":"https:\/\/samantus.com\/kerala\/wp-json\/wp\/v2\/pages\/654\/revisions"}],"predecessor-version":[{"id":1434,"href":"https:\/\/samantus.com\/kerala\/wp-json\/wp\/v2\/pages\/654\/revisions\/1434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samantus.com\/kerala\/wp-json\/wp\/v2\/media\/1422"}],"wp:attachment":[{"href":"https:\/\/samantus.com\/kerala\/wp-json\/wp\/v2\/media?parent=654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}