A Complete Guide to
SEO Training
Course in kerala
A Whole Guide to SEO Course: Learn skills that are in demand and become equipped for work in Kerala.
What you'll learn
Master content, SEO, social media & more to crush digital marketing
Whats Material Includes?
- Introduction to SEO
- Keyword Research and Targeting
- On-Page SEO Optimization
- Technical SEO
- Off-Page SEO and Link Building
- Local SEO (Optional)
- SEO Analytics and Reporting
- E-commerce SEO
- Competitive SEO Analysis
- Website Security and Maintenance
- Content Marketing and SEO Synergy
- Schema Markup and Structured Data
- International SEO (Optional)
- SEO for E-commerce Websites
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Get a Certificate in SEO Training Course in kerala
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Course Syllabus:
The course syllabus is a detailed breakdown of the topics covered throughout the program. It should include the following for each module:
1: Introduction to SEO
- What is SEO and why is it important?
- Understanding Search Engine Algorithms
- The SEO Landscape and Latest Trends
- Setting SMART Goals for your SEO Strategy
2: Keyword Research and Targeting
- Identifying relevant keywords with high search volume and low competition
- Keyword Research Tools and Techniques
- Long-tail Keywords vs. Short-tail Keywords
- Integrating Keywords into Your Content Strategy
3: On-Page SEO Optimization
- Optimizing Title Tags, Meta Descriptions, and Header Tags
- Content Optimization for Search Engines
- Image Optimization and Alt Text
- Internal Linking Strategies for Website Structure
4: Technical SEO
- Website Speed Optimization (Page Load Time)
- Mobile-Friendly Website Design and Responsive Layouts
- Structured Data and Schema Markup
- Ensuring a Healthy Website Crawl Budget
5: Off-Page SEO and Link Building
- The Power of Backlinks and their Impact on Rankings
- Earning High-Quality Backlinks through White Hat Techniques
- Guest Blogging and Link Building Strategies
- Brand Mentions and Online Reputation Management
6: Local SEO (Optional)
- Optimizing your website for local search results (Google My Business)
- Targeting Local Keywords and Citations
- Online Reviews and Reputation Management for Local Businesses
7: SEO Analytics and Reporting
Learning Objectives: Implement basic on-page SEO techniques to improve website ranking in search engines.
Course Schedule: 1.5 days
Course Content:
- Understanding SEO Fundamentals and Search Engine Ranking Factors
- On-page SEO Optimization Techniques for WordPress (Keyword Research, Title Tags, Meta Descriptions, and Image Alt Text)
- Optimizing Content for Search Engines
Assignments/Projects:
- Conduct keyword research for your practice website.
- Optimize existing website content with on-page SEO best practices.
8: Competitive SEO Analysis
- Identifying and analyzing your top competitors in search results.
- Backlink Gap Analysis and Competitor Content Review
- Uncovering competitor’s SEO strategies and opportunities to outrank them.
- Tools and Techniques for Competitive SEO Monitoring
9: Website Security and Maintenance
- Conducting a comprehensive technical SEO audit of your website.
- Identifying and fixing crawl errors, broken links, and website structure issues.
- Advanced Website Speed Optimization Techniques (Server-side Optimization, Caching)
- Mobile SEO Auditing and Core Web Vitals Optimization (Largest Contentful Paint, First Input Delay)
10: Content Marketing and SEO Synergy
- Content Strategy Development for Maximum SEO Impact
- Content Optimization for User Engagement and Search Engines (E-A-T)
- Content Promotion Strategies to Generate High-Quality Backlinks
- Utilizing Content Clusters and Topic Authority for Improved Rankings
11: Schema Markup and Structured Data
- Advanced Implementation of Schema Markup for Rich Snippets and Enhanced Search Results
- Structured Data for Local Businesses, Products, Events, and More
- Utilizing Schema Markup Testing Tools and Google Search Console
12: International SEO (Optional)
- Optimizing your website for global search audiences.
- Keyword Research and Targeting for International Markets
- Website Localization and Multilingual SEO Strategies
- Using hreflang Tags and International Sitemaps for Proper Indexing
SEO for E-commerce Websites
- Product Page Optimization for E-commerce SEO
- Internal Linking Strategies for a Robust E-commerce Website
- Integrating Product Reviews and User-Generated Content for SEO Benefit
- Utilizing E-commerce SEO Tools and Analytics Platforms
Companies That Hire
(Freshers & Experienced Required As Per Company Norms)
