How to do keyword research

Keyword research is a crucial part of search engine optimization and digital marketing. Keywords are the words that people are searching in volume.

So, when you use keywords you have more chances of appearing in the results than someone who hasn’t used it.it helps with the ranking of your site.

You have to know your target audience before you start your website or business. To know the audience you need to know what they are searching for, what is their volume, etc. keyword research is the key to all these questions.

A good keyword is a word that has more volume, is more relevant, or trendy and good for search engine optimization.

In this article, I will tell you how to do keyword research the right way using three simple methods, namely,

1. Know the topics you have to work with
2. See keywords used by top rankings
3. Use keyword research tool

 

1. Know the topics you have to work with:

 You should know about the topics around your service or niche. Make a list of these topics and then search the keywords around them. This will be helpful for your business or website.

Even to use a keyword research tool you should have a word so that the tool generates keywords related to that word.

Brainstorming can help in this step. Keep thinking about different topics related to your niche and in no time you’ll be ready with the list.

 

2. See keywords used by top rankings:

By checking keywords of top rankings of the same niche can give you new keywords and a new take on your keyword list.

Top rankings already got a good amount of traffic so it is safe to use their keywords. Now the important thing is you have to know who is your competition is.

now you’ve found the competition and traffic you can check the strengths of keywords by few tools.

Once you’ve done keyword research and made a list of keywords. You can check the value of each keyword to narrow the list down. Here are some tools for the same:

1. Google keyword planner
2. Google trends
3. Moz’s keyword difficulty tool
4. SEMrush
5. Ahrefs

And more

3. Use keyword research tools:

Keyword tools are a better way to find keywords as they give you tons of keywords from which you can pick what is best suited for you.

Just plug in your topic or word and search. The tool will generate all the results it has in its database.

Here are some of the keyword research tools:

1. Ahrefs keywords
2. Google search console
3. Google trends
4. SEMrush
5. Moz keyword explorer
6. io
7. Ubersuggest
8. Google keyword planner

And more

All the tools mentioned above are known as keyword generators. Some are free others are not completely free. If you can not buy a tool you can opt for free generators and some other options mentioned below.

Some other tools:

1. Google autocomplete:

This is one of the freeways and it works also. Just type in your word and google will suggest to you the related words and phrases.

Google has its database of what people are writing searching for each niche or topic. These autocomplete suggestions are from the same database.

So, the suggestions are what people are searching for in mass. Also, be smart of what keywords to pick and which do not. If you are not sure about keywords you can always check their value from different free or paid tools.

2. Search related terms on google:

Search-related terms are terms that you found at the end of google search. It shows related terms and phrases.

Again this works the same as google autocomplete. You can pick as many words, phrases as you want. Also one of the most important things is how you search and what you search for.

So, try out searching differently every single time. Search in question format, search synonyms, search phrases. You can also search for the keywords you have already found.

3. Looking up articles of the same niche and collecting keywords:

Seeing what your competition has written and what keywords they have used can also give you your keyword list free of cost.

But, this is a bit time-consuming and difficult. Open top 5 articles of the same niche or topic read them thoroughly and look for the words which keep popping up. These words are probably the keywords.

and you are done!!!!

 

Conclusion:

Keyword research is an important factor in SEO. there are several tools to find out keywords that you’ve read in the article.

All links to the tools are also given you can click on them and directly use them. Feel free to find your first keyword list.

Learn more about keyword research by clicking here.