The Digital Marketing Training in Haryana
Master Digital Marketing Certification Course
- Course Duration: 6 Months
- Classroom & Online Training
- 100% Job Assistance
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Why Samantus?
- 80+ Modules
- Live Project
- 95% Practical
- 100% Placement help
- WhatsApp chat support
- Personal Guidance
- Business help
- Rating google 4.9/5
- Tools Based training
- Affordable fess
A successful Digital Marketing job is now possible.
With the ongoing expansion of digitalization, a majority of organizations have made the shift to online platforms. In the face of increasing online competition, it is essential to sustain a visible online presence. For online firms, digital marketers play an essential role by supporting their marketing efforts.
The field of digital marketing utilizes technological tools to develop, oversee, and distribute marketing materials. The scope of this role includes the formulation and implementation of digital marketing strategies, including the management of digital consumer data.
Digital marketing is becoming more important for companies to engage with their intended audience and create an online presence for their goods and services. The process includes the development of websites, the formulation of online marketing strategies, and the implementation of online advertising campaigns.
One notable observation is search engine marketing (SEM), which involves the use of digital technologies to augment the exposure of a company or its product on search engine results pages (SERPs). This involves the use of search engine optimization (SEO), sponsored search, and customized search engine advertising strategies.
Keeping abreast of new techniques to captivate consumers is essential in the ever-changing realm of digital marketing. To stay up-to-date and explore new methods, it is advisable to subscribe to industry publications, peruse internet resources, and register for digital marketing courses.
Digital marketing courses provide important opportunities for individuals to enhance their comprehension. These courses provide students with the necessary abilities to create compelling digital campaigns, assess their efficacy, and implement a wide range of marketing tactics.
The Masters in Digital Marketing program at Samantus aims to provide students with the necessary skills and knowledge to become proficient digital marketing professionals. This possibility is very tempting due to its multiple perks.
Acknowledging the significance of practical experience in achieving proficiency in digital marketing, our course guarantees that students will get exceptional training and acquire industry-specific skills to thrive in this domain.
Our institution takes great satisfaction in providing education of the highest quality at costs that are quite competitive. Please do not hesitate to contact us so that we can start your road toward achieving proficiency in digital marketing. Our purpose is to provide constant guidance during your journey.
Specification for Training
- Training Mode In Class | Online
- Course Duration 3 | 6 Months
- Training Session LMS Recording & Live Session Practical Learning Assignment
- Practical Learning Assignment: Case Studies
- Training Sessions: Recording (LMS) and Live.
- Placement Session Job Preperation & Assistance
- Certifications & Exams 10+ Certifications
Key Highlights
- Industry-expert-designed practical courses provide you hands-on experience.
- Explore practical digital marketing training to prepare for competitive salaries in the work market.
- Join our 50+ module digital marketing training to give working professionals an edge.
- Get hands-on experience with actual projects to apply your skills.
- Our online Learning Management System (LMS) provides complete learning materials and support.
- Get help with digital marketing software.
- Certifications & Exams 10+ Certifications
Digital Marketing Training in Haryana Syllabus
1. Introduction To Digital Marketing
The first module of our training program covers foundational concepts and vocabulary related to digital marketing. We explore the distinctions between digital and conventional marketing, present well-known search engines, and more. You’ll see that we begin by covering all the important components of digital marketing, such as:
2. Search Engine Optimization
Our course on digital marketing includes a third lesson on search engine optimization.
The method of making sure a website appears at the top of the list of results given by a search engine is known as search engine optimization, or SEO. This maximizes the amount of visits or audience to a particular website.
There are several categories under SEO, including on-page and off-page SEO. The pupil will learn about a range of subjects, including:
What does SEO mean?
A search engine: what is it?
How are search engines operated?
What is SEO meant to achieve?
Which kinds of SEO are there?
SEO: On-page and Off-page
domain optimisation
Optimization of meta tags
Optimizing content
Strategies for Search Engine Optimization
Links, both internal and external
kinds of connections
Links both inside and outward
Links back to the page
The backlinking process
Strategies for building backlinks that work
Forum posting, page authority, and domain authority
3. Social Media Optimization
The goal of social media marketing is to make yourself more visible on several social networking sites, such as Facebook, Instagram, Pinterest, and Twitter.
We will talk about things like:
The basics of social media
Social media applications
Different social media networks
Social media’s benefits and drawbacks
Selecting the appropriate audience
Tools for social media
rise of Instagram
Fundamentals of Pinterest
4. Email Marketing
Our curriculum’s ninth module covers the fundamentals of email marketing, going over ideas like division, modification, timing, and engagement. It also discusses the regulatory environment around data privacy, which is crucial for successful email marketing campaigns. Students will work directly with tools such as Aweber, which is used for mass email marketing.
This module covers the following subjects:
– An introduction to the fundamentals of email marketing – A rundown of the many kinds of campaigns – A summary of the available email marketing software
– Techniques and instruments for successful email marketing
– Email design principles for maximum interaction
Techniques for gathering information to improve email marketing
– Methods for carrying out mass email marketing campaigns
– Post-notification methods to maintain interaction
– Methods for generating leads for email marketing
– Crafting engaging newsletters to facilitate efficient communication
– simplifying procedures using marketing automation solutions
This session gives students a thorough overview of the fundamentals of email marketing and gives them the hands-on skills they need to run effective campaigns.
5. Google AdSense
You will learn more about Google AdSense in this lesson. AdSense is a tool for putting ads on websites and blogs.
When you use Google AdSense on your website, you can make good money from it.
This lesson covers the following topics:
– Learning about Google AdSense and how it works
– Looking at the differences between Google AdWords and Google Analytics – Looking into the link between website traffic and AdSense approval – Learning about the different ad sizes in Google AdSense – Comparing Google AdSense to affiliate marketing
– A step-by-step guide on how to add Google AdSense to your website
6. Google Analytics
The mastery of Google Analytics will be achieved in the digital marketing module. Google Analytics is a robust application specifically engineered to monitor and assess the traffic patterns of your website from a variety of user interactions.
In this module, we shall examine the following subjects:
– Essential Elements of Google Analytics – Real-world Implementations of Google Analytics – The Art of Integrating Google Analytics into Your Website
• Consciousness with the differentiation between sessions and pageviews; • Analysis of user behavior insights derived from Google Analytics; • Inspection of user browsers accessing the website; • Determination of user origin sources, including organic, social, and direct traffic.
7. Video Optimization
During the digital marketing course part, students will explore the foundational principles of video optimization, which is a strategic methodology designed to augment views on platforms such as YouTube. You will acquire knowledge and skills related to producing engaging videos and monetizing them in order to generate income for your YouTube channel.
The following topics are addressed in this module:
– Fundamental comprehension of video optimization; – Approaches to augmenting video views; – Methods of monetization to generate revenue from videos; – Methods to improve video rankings in order to enhance visibility; – Approaches to expanding one’s subscriber base; – An Investigation into the Influence of Social Media on Video Ranking
8. Mobile Marketing
Mobile marketing is what the next part of our digital marketing study is all about. Simply put, mobile marketing means spreading the word about your business and apps on a variety of mobile devices so that as many people as possible download and run your business apps.
This lesson covers the following topics:
– The basic rules of mobile advertising
Strategies for using mobile marketing to get people to download apps
– Looking into the different advertising sites that can be used for mobile marketing
– Ways to get more people to download apps – Ways to get people to download and install apps
– Using mobile ads to successfully target possible customers
– Making the most of business possibilities through mobile marketing
— Coming up with and using successful methods for mobile marketing
9.Lead Generation For Business
Lead generation is essential for internet businesses. Social media platforms help companies find new customers and grow their lead pool.
This module covers:
Definition and relevance of leads
The difference between leads and sales
– SEO lead generating techniques – Facebook lead generation – Twitter lead generation
Lead generation with Google AdWords
Examining Sales Funnel and lead creation
Knowing sales metrics to evaluate lead generation
Exploring Micro Conversions: Lead acquisition intermediate phases
– Macro Conversion Analysis: Final steps to lead acquisition
10. Website Creation And Introduction
WordPress is used to develop your website in the second digital marketing training module in Haryana, India.
Samantus will help you comprehend HTML, blogs, and static and dynamic websites.
Your skills will include designing and building E-commerce, health, and corporate websites. Topics will include-
Website creation
Introduction to HTML, website creation, and PHP platforms.
WordPress and blogs
Themes, plugins
11. Social Media Marketing
Similar to social media optimization, social media marketing is another strategy to enhance the visibility of your website and social media pages, such as Facebook and Twitter, through targeted advertisements aimed at attracting customers and visitors.
This module will encompass the following topics:
– Fundamentals of social media marketing
– Various types of advertisements
– Leveraging Facebook for lead generation purposes
– Establishing branding presence on Facebook
– Targeting the appropriate audience demographics
– Strategies to increase likes and comments on Facebook posts
– Running effective advertisements on Instagram
– Implementing advertising campaigns on LinkedIn
– Utilizing Twitter ads for enhanced visibility
– Maximizing engagement with tweets through strategic content creation and promotion
12. Search Engine Marketing
Search engine marketing involves optimizing ads to achieve higher visibility by creating and bidding on various ad placements using platforms like Google AdWords.
Google AdWords serves as a platform for creating ads across multiple networks including display, video, and Shopping.
Topics covered in this module include:
– Understanding Google AdWords
– Exploring Bing Ads as an alternative platform
– Creating and organizing adgroups for effective campaign management
– Different types of ads available for various campaign objectives
– Distinguishing between Ads and Keywords in ad campaigns
– Utilizing Dynamic Search Ads for automated ad creation
– Implementing Dynamic Keyword Insertion for personalized ad content
– Understanding different Keyword Match Types:
– Broad Match
– Phrase Match
– Exact Match
– Broad Modified Match
– Leveraging Ad Extensions to enhance ad visibility and engagement
– Adjusting bids to optimize campaign performance
– Implementing Fraud Click Control measures to prevent invalid clicks
– Utilizing Bid Simulator for estimating ad performance based on bid adjustments
– Exploring Advanced Location Targeting options for precise ad targeting.
13. Content Marketing
The module of our digital marketing course in Haryana focuses on content marketing. This module equips individuals with the skills and knowledge required to implement a well-defined content marketing strategy aligned with business objectives and organizational marketing strategies.
Topics covered in this module include:
– Fundamentals of content marketing
– Different types of content marketing strategies
– Conceptualization and strategic planning in content marketing
– Conducting content research to inform strategy
– Designing and planning content marketing campaigns
– Creating and curating impactful content
– Publishing content across various platforms
– Distributing content effectively to reach target audiences
– Generating leads through compelling content
– Understanding keywords and their role in content optimization
– Identifying and collaborating with informative and skilled content writers
– Monitoring metrics and assessing performance levels to optimize content marketing efforts.
14. E-Commerce Marketing
E-commerce marketing involves employing various promotional strategies to attract traffic to your online store, convert visitors into customers, and retain them post-purchase. It encompasses efforts to promote the entire online store or drive sales for specific products.
Topics covered in this module include:
– Basics of e-commerce marketing
– Understanding Normal SEO (Search Engine Optimization) and Website SEO
– Strategies for promoting products effectively
– Implementing effective promotional strategies to drive sales and enhance brand visibility.
15. Video Marketing
Video marketing is a way to get people to watch your movies by using Google AdWords and social media sites like Twitter and Facebook.
The following topics will be covered:
Videos for Marketing
Video marketing and video improvement are not the same thing.
What’s the difference between True View ads and Stream ads for Google AdWords?
16. Google Webmaster Tool
The Google Webmaster tool empowers you to effectively manage your website and web pages across various search engines, addressing issues such as crawling errors, indexing errors, and 404 errors.
In this module, we will cover the following topics:
– Utilizing Google Webmaster for website management
– Exploring search appearances within the Google Webmaster tool
– Leveraging the Data Highlighter feature
– Understanding Rich Snippets and schema markup
– Improving HTML elements for enhanced search performance
– Implementing Accelerated Mobile Pages (AMP)
– Analyzing search analytics data
– Examining search queries in Webmaster tools
– Comparing Crawl Stats with Crawl Errors
– Removing pages from Google Search results when necessary
– Indexing pages using Google Webmaster tools
– Managing and removing backlinks to your website.
17. Affiliate Marketing
Affiliate marketing is a straightforward process where individuals earn commissions by selling products from other websites.
In this module, we will cover:
– Understanding the basics of affiliate marketing
– Eligibility criteria for participating in affiliate marketing programs
– Various methods to earn income through affiliate marketing
– Differentiating between potential keywords and regular keywords for affiliate marketing
– Identifying low-competition keywords with high potential for affiliate marketing success
– Step-by-step guide to applying for affiliate programs such as Commission Junction and VCommission.
18. Digital Marketing Course Certifications
At Samantus Institute, we prioritize excellence and consistently deliver top-notch courses to our students. Our curriculum includes:
Google AdWords fundamentals
Google AdWords Search
Google AdWords Display
Google AdWords Shopping
Google AdWords Video
Google AdWords Mobile
Google Analytics
Mobile sites
Facebook Blueprints
Samantus Certificate
Join us and acquire the skills and knowledge needed to excel in today’s digital landscape.
Digital Marketing Master Course
Develop fundamental digital marketing competencies and proficiently use them on your website and social media channels to enhance website traffic and optimize return on investment (ROI). The Masters in Digital Marketing Course offered is extensive, including more than 35 courses. Additionally, it incorporates a two-month onboard mentoring training session facilitated by seasoned digital marketers. This program is specifically designed to cater to those who are students, working professionals, or entrepreneurs who want to achieve excellence in the field of digital marketing.
Digital Marketing Course
Special Session
LMS Tools & Software
Live Projects Exposure
Additional advantages of our extra courses include:
Practical hands-on experience: Gain real-world experience through interactive projects and exercises.
Industry-relevant curriculum: Learn from current, industry-accepted content.
Career advancement opportunities: Enhance your resume and skill set to pursue better career opportunities.
Networking opportunities: Connect with peers, mentors, and industry professionals to expand your professional network.
Flexible learning options: Choose from a variety of learning formats to fit your schedule and preferences.
Ongoing support: Receive guidance and assistance from our experienced instructors throughout your learning journey.
Certification: Earn a recognized certificate upon completion of the course, validating your skills and knowledge in the field.
Continuous learning: access to updated materials and resources to stay current with evolving industry trends and technologies.
Personal growth: Develop new skills, boost your confidence, and unlock your full potential in the digital world.
Enroll in our add-on courses today and take the next step towards achieving your career goals.
Companies That Hire Digital Marketers
(Freshers & Experienced Required As Per Company Norms)
