Master The Art of Digital Marketing With Our Practical Oriented Training
Learn 30+ Modules, 80+ Tools and Get 10+ Global Certification
0 To 6 Level Training
30+ Modules
80+ Tools
Practical Oriented Training
Regular Assignment
100% Placement Support
Benefits of learning with us
- 14+ Years Experienced, Certified Trainer
- Placement Assistance After Course
- In-Depth Subject With Live Case Studies & Project
- Students Rated Us 4.9/5
- Doubt Clarification in Course & After Course Completion
- Resume Preparation Help
- Sample Interview Questions
- Material For All Modules
- Samantus Web Training Course Certification
- Google Certification Exam After The Course
- Regular Assignment Tasks
- Latest Update From Our Blog & Social Media Platform
- Chance to Earn Money From Our IT Company By Working on Project (Learning With Earning)
- 100% Live Practical Oriented Training Program
Digital Marketing Course (Pro)
Course Content:
- Introduction to Digital Marketing
- Website Designing – CMS (WordPress)
- SEO (Search Engine Optimization)
- Local SEO
- E-commerce SEO
- Keyword Research
- Google Analytics
- Search Console (Google Webmaster)
- Google Ads (PPC, CPM, etc.)
- Search Ads
- Display Ads
- Video Ads
- Mobile Ads
- Shopping Ads
- Social Media Marketing
- Facebook Marketing
- Instagram Marketing
- Linkedin Marketing
- Twitter Marketing
- Youtube Marketing
- Pinterest Marketing
- Email Marketing,
- Online Reputation Management
- Inbound Marketing
- Google Adsense
- Youtube Monetization
- Freelancing
- Affiliate Marketing
- Dropshipping
- Personalize Session For Doubts & Queries
- Interview Skills & Resume Help
Course Curriculum
- Introduction to Digital Marketing:
- What is digital marketing
- Why is it important?
- Digital Marketing Channels:
- Understanding the different digital marketing channels such as Search Engines
- Social Media
- Email marketing,
- Display advertising, and more.
- Creating a Digital Marketing Strategy:
- How to develop a comprehensive digital marketing strategy that aligns with business goals
- Setting up Objectives
- Target Audience Identification: Understanding how to identify and reach target audiences through digital marketing campaigns.
- Target Audience Identification:
- How to identify your potential customers
- How to reach target audiences through digital marketing campaigns & Many More….
- Introduction to Website Designing and Management:
- Understanding website structure and components
- Importance of website design and management
- Overview of Content Management System (CMS)
- Introduction to WordPress (WP)
Domain registration and hosting
- Themes and Plugins:
- Overview of themes and plugins
- Installation and activation of themes and plugins
- Customizing themes using WP Customizer
- Popular plugins for website functionality and customization
- Payment Gateway Integration:
- Introduction to payment gateways
- Popular payment gateway options
Integrating - payment gateway to website
- Testing payment gateway functionality
- E-commerce Site:
- Setup and Customization
- Understanding e-commerce websites
- Overview of popular e-commerce platforms
- Setting up an e-commerce site using WP
- Customizing e-commerce site for better user experience
- Advanced Site Setup and Customization:
- Advanced website design and development concepts
- Improving website speed and performance
- Implementing security features to website
- What is a search engine and how does it work?
- Understanding search engine algorithms and updates
- Search engine ranking factors
- Organic vs paid search results
- Search engine result page (SERP) features
- Keywords and keyword research:
- Importance of keywords in SEO
- Keyword research process and tools
- Keyword analysis and selection
- Long-tail vs short-tail keywords
- Keyword mapping and optimization
- Competitor analysis:
- Identifying and analyzing competitors
- Competitor research tools and techniques
- Competitive keyword research and analysis
- Analyzing competitor content and backlinks
- Identifying gaps and opportunities
- On-page optimization techniques:
- On-page ranking factors
- Optimizing page titles, meta descriptions, and headers
- Content optimization and keyword usage
- Image optimization and alt tags
- Internal linking and site structure optimization
- Off-page optimization techniques:
- Off-page ranking factors
- Link-building strategies and tactics
- Understanding anchor text and backlink quality
- Social media and online reputation management
- Local citation building and optimization
- Local SEO and local search optimization:
- Importance of local SEO for businesses
- Google My Business optimization
- Local citation building and management
- Localized content creation and optimization
- Local link-building and outreach
- SEO reporting:
- Setting SEO goals and KPIs
- Monitoring and measuring SEO performance
- Analyzing SEO metrics and data
- Creating SEO reports and dashboards
- Using SEO data to inform strategy and decision-making
- Introduction to Google Analytics and Search Console:
- Overview of Google Analytics and Search Console
- Benefits of using Google Analytics and Search Console for SEO
- Setting up a Google Analytics account
- Setting up a Search Console account
- Setting up Google Analytics and Search Console accounts:
- Creating a Google Analytics account
- Installing Google Analytics tracking code
- Verifying website ownership in Search Console
- Connecting Google Analytics and Search Console accounts
- Understanding website traffic and user behaviour:
- Overview of website traffic metrics
- Understanding user behavior on a website
- Analyzing traffic sources and channels
- Identifying popular pages and content
- Tracking website performance and conversions:
- Setting up conversion tracking in Google Analytics
- Analyzing conversion rates and goals
- Tracking e-commerce transactions
- Measuring ROI for marketing campaigns
- Using search console to optimize website visibility in search results:
- Understanding search console data and reports
- Monitoring website performance in search results
- Analyzing search queries and keywords
- Identifying and fixing website errors and issues
- Introduction to Google Ads and its types:
- Understanding Google Ads and its benefits
- Types of Google Ads (Search, Display, Video, Shopping)
- Differences between different types of ads
- Keyword research and targeting:
- Understanding the importance of keywords in Google Ads
- Conducting effective keyword research
- Identifying the right target audience and targeting options
- Creating campaigns, ad groups, and ads:
- Creating a Google Ads account and setting up campaigns
- Creating ad groups and targeting options
- Creating effective ad copy and ad extensions
- Search ads, display ads, video ads, shopping ads:
- Understanding different ad formats and their purposes
- Creating search ads that appear in search results
- Creating display ads that appear on websites and apps
- Creating video ads that appear on YouTube
- Creating shopping ads for e-commerce products
- Bidding strategies and budget management:
- Understanding different bidding strategies (CPC, CPA, etc.)
- Setting the right bid for your campaigns
- Managing your campaign budget effectively
- Ad optimization and reporting:
- Monitoring and optimizing your ads for better performance
- Understanding the importance of ad quality score
- Using Google Ads reporting tools to track your ad performance
- Introduction to social media marketing and its Platforms:
- Definition of social media marketing
- Importance of social media marketing
- Overview of social media platforms for marketing
- Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and Quora marketing:
- Overview of each social media platform
- Target audience on each platform
- Best practices for marketing on each platform
- Social media advertising and targeting:
- Types of social media advertising
- Targeting options for social media advertising
- Ad creation and optimization techniques
- Content creation and management:
- Types of social media content
- Creating engaging social media content
- Content management and scheduling tools
- Building a social media marketing strategy:
- Understanding business goals
- Developing a social media marketing plan
- Defining KPIs and metrics to measure success
- Social media analytics and reporting:
- Measuring social media marketing success
- Analyzing social media data and metrics
- Reporting social media insights and results
- Introduction to email marketing and email campaigns:
- Understanding email marketing
- Benefits of email marketing
- Types of email campaigns
- Email marketing best practices
- Creating effective email content and templates:
- Tips for writing effective emails
- Types of email templates
- Designing effective email templates
- Best practices for email content creation
- Building email lists and managing subscriber data:
-
- Creating opt-in forms
- Types of opt-in forms
- Strategies for growing your email list
- Managing subscriber data
- Online reputation management techniques and tools:
- Understanding online reputation management
- The impact of online reputation on business
- Tools and techniques for monitoring online reputation
- Strategies for managing online reputation
- Inbound marketing fundamentals and strategies:
- Understanding inbound marketing
- Inbound vs outbound marketing
- Inbound marketing strategies
- Best practices for inbound marketing
- Lead generation and conversion optimization:
- Understanding lead generation
- Lead generation strategies
- Conversion optimization techniques
- Best practices for lead generation and conversion optimization
- Introduction to Google AdSense:
- Setting up an AdSense account
- Ad formats and placement options
- Ad targeting and optimization
- Monitoring and tracking performance
- AdSense policies and guidelines
- Introduction to affiliate marketing:
- What is affiliate marketing and how it works?
- Finding affiliate products and programs
- Setting up affiliate links and tracking
- Promotion and marketing strategies
- Affiliate marketing analytics and reporting
- Introduction to Freelancing:
- Freelancing platforms overview (Upwork, Freelancer, Fiverr, etc.)
- Creating an effective freelancer profile
- Bidding and proposal writing skills
- Project management and client communication
- Time management and productivity tips for freelancers
- Introduction to YouTube Monetization:
- YouTube Partner Program and eligibility requirements
- Monetization options (ads, sponsorships, merchandise, etc.)
- YouTube content creation and optimization tips
- YouTube audience engagement and growth strategies
- YouTube analytics and reporting
- Preparing for a job interview
- Common interview questions and best answers
- Interview follow-up etiquette
- Resume writing tips and best practices
- LinkedIn profile optimization and networking tips
The Digital Marketing Pro course is the best Digital Marketing Course in Delhi designed to provide students with a comprehensive understanding of digital marketing techniques and strategies. By the end of the course, you will be able to develop and implement effective digital marketing campaigns, build and maintain a positive online presence, and monetize your content.
Why Samantus Web Training Institute?
Comprehensive curriculum: Offer a unique and comprehensive curriculum that covers the latest trends and technologies in the field, which can help students stay ahead of the curve and be prepared for the job market.
Experienced instructors: Have experienced and knowledgeable instructors who provide personalized attention and support to students. This can create a supportive and engaging learning environment that helps students stay motivated and achieve their goals.
Hands-on training: Provide practical, hands-on training opportunities that allow students to apply their knowledge and skills in real-world situations. This can help students gain confidence and build a strong foundation for their careers.
Industry certifications: Offer industry certifications that are recognized and valued by employers. These certifications can help students demonstrate their skills and knowledge to potential employers and improve their job prospects.
Job placement assistance: Provide job placement assistance, such as resume building, interview preparation, and networking opportunities. This can help students connect with potential employers and land their dream job.
How Digital Marketing Pro course can be beneficial for your career growth?
The Digital Marketing Pro course (Basic to Advance) is the best Digital Marketing Course in Delhi and can be highly beneficial for a wide range of individuals, whether they are entrepreneurs, business owners, marketers, or even students. Here are some of the benefits of this course:
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Enhance your career prospects: With the rise of digital media, businesses are increasingly relying on digital marketing to reach their target audience. Completing this course will equip you with the skills and knowledge needed to tap into this lucrative field, and open up numerous career opportunities.
-
Grow your business: If you own a business, this course can help you gain a competitive edge in the digital marketplace by teaching you how to develop effective marketing strategies to attract and retain customers.
-
Improve your online presence: Learning SEO and social media marketing techniques will help you improve your online visibility and reach a wider audience.
-
Increase your earning potential: Digital marketers are in high demand, and the skills you will learn in this course can help you earn more money by commanding higher salaries or working as a freelancer.
-
Stay up-to-date with industry trends: The digital marketing industry is constantly evolving, and this course will teach you the latest techniques and trends to ensure you stay ahead of the curve.
Overall, the Digital Marketing Pro course can provide you with a comprehensive understanding of the digital marketing landscape, and equip you with the skills needed to succeed in this fast-paced industry.
General Frequently Asked Questions (FAQs) about the course
Samantus Web Training Institute offers a range of courses in Digital Marketing which includes Digital Marketing Pro and Digital Marketing Pro Plus. We have individual courses in Digital Marketing like Web Designing (CMS), Search Engine Optimization (SEO), Google Ads (PPC) & Social Media Marketing (SMM). Apart from this, we have coding or programming courses which include Full Stack Web Development, C & C+ Programming, Java Programming, Node.js, Python, Python (Django Framework), MySQL and MySQL Server. At Samantus, you will also get ranges of Computer Courses which include Basic Computer Courses, Advance Computer Courses, Excel Masterclasses, Tally, Graphic Designing and Video Editing courses.
Our instructors are experienced professionals with a passion for teaching. They have a strong track record of success in their respective fields and are dedicated to helping students achieve their goals.
The duration of our courses varies depending on the program. Some courses are designed to be completed in a few weeks, while others may take several months.
Yes, our institute is accredited by recognized bodies in the industry which makes us the best Digital Marketing Course in Delhi. Our courses are designed to meet industry standards and prepare students for the job market.
Yes, we provide job placement assistance to our students. We have established relationships with many companies in the industry and can help connect students with potential employers. Due to this, the course is recognized as the best Digital Marketing Course in Delhi
The class size varies depending on the course. We keep our class sizes small to ensure that each student receives personalized attention and support from the instructor.
The cost of our courses varies depending on the program. We offer competitive pricing and payment plans to make our courses affordable for all.
Yes, we offer both online and in-person courses to accommodate students’ preferences and schedules.
There are no prerequisites for our courses as we have designed the courses in such an easy and understandable manner that even someone at a beginner level can understand and excel in their career growth path and overall development.
To enroll in a course, you can visit our website and complete the registration form. Our admissions team will get in touch with you to discuss the course details and answer any questions you may have.
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