Course Content:
☑️ Introduction to Google Ads
☑️ Setting Up Google Ads Account
☑️ Keyword Research and Planning
☑️ Creating Compelling Ads
☑️ Campaign Management and Optimization
☑️ Google Display Network (GDN)
☑️ YouTube Advertising with Google Ads
☑️ Google Shopping Ads
☑️ App Advertising with Google Ads
☑️ Conversion Tracking and Measurement
☑️ Remarketing and Audience Targeting
☑️ Ad Policies and Compliance
☑️ Case Studies and Projects
Course Curriculum
- Overview of online advertising landscape
- Understanding the importance of Google Ads in digital marketing
- Exploring different types of Google Ads campaigns
- Creating a Google Ads account
- Navigating the Google Ads dashboard
- Account settings and preferences
- importance of keywords in Google Ads
- Conducting keyword research using Google Keyword Planner
- Understanding keyword match types and their implications
- Principles of effective ad copywriting
- Designing attention-grabbing ad creatives
- Ad extensions and their benefits
- Introduction to Google Ads and its types:
- Understanding Google Ads and its benefits
- Types of Google Ads (Search, Display, Video, Shopping)
- Differences between different types of ads
- Keyword research and targeting:
- Understanding the importance of keywords in Google Ads
- Conducting effective keyword research
- Identifying the right target audience and targeting options
- Creating campaigns, ad groups, and ads:
- Creating a Google Ads account and setting up campaigns
- Creating ad groups and targeting options
- Creating effective ad copy and ad extensions
- Search ads, display ads, video ads, shopping ads:
- Understanding different ad formats and their purposes
- Creating search ads that appear in search results
- Creating display ads that appear on websites and apps
- Creating video ads that appear on YouTube
- Creating shopping ads for e-commerce products
- Bidding strategies and budget management:
- Understanding different bidding strategies (CPC, CPA, etc.)
- Setting the right bid for your campaigns
- Managing your campaign budget effectively
- Ad optimization and reporting:
- Monitoring and optimizing your ads for better performance
- Understanding the importance of ad quality score
- Using Google Ads reporting tools to track your ad performance
- Creating and organizing campaigns and ad groups
- Setting campaign budgets and bids
- Monitoring ad performance and making data-driven optimizations
- Introduction to Google Display Network
- Creating display campaigns targeting specific audiences
- Best practices for designing display ads
- Overview of YouTube advertising options
- Creating video ad campaigns on YouTube
- Optimizing video ads for maximum engagement
- Introduction to Google Shopping
- Setting up and optimizing Google Shopping campaigns
- Product feed management and optimization
- Understanding app advertising objectives
- Creating app install and app engagement campaigns
- Tracking app conversions and performance metrics
- Setting up conversion tracking in Google Ads
- Understanding conversion attribution models
- Analyzing campaign performance based on conversion data
- Leveraging remarketing to re-engage past visitors
- Targeting specific audiences based on demographics, interests, and behaviors
- Creating custom audience lists for better ad targeting
- Understanding Google Ads policies and guidelines
- Ensuring compliance with ad policies to avoid account suspension
- Best practices for creating ads that meet Google’s requirements
- Analyzing real-world Google Ads campaigns
- Implementing strategies learned in the course through hands-on projects
- Learning from successful case studies to apply best practices in your campaigns
Why Samantus Web Training Institute for Google Ads Training in Okhla?
How can this be beneficial for your career growth?
General FAQs about the Google Ads Training in Okhla
Samantus Web Training Institute offers a range of courses in Digital Marketing which includes Digital Marketing Pro and Digital Marketing Pro Plus. We have individual courses in Digital Marketing like Web Designing (CMS), Search Engine Optimization (SEO), Google Ads (PPC) & Social Media Marketing (SMM). Apart from this, we have coding or programming courses which include Full Stack Web Development, C & C+ Programming, Java Programming, Node.js, Python, Python (Django Framework), MySQL and MySQL Server. At Samantus, you will also get ranges of Computer Courses which include Basic Computer Courses, Advance Computer Courses, Excel Masterclasses, Tally, Graphic Designing and Video Editing courses.
Our instructors are experienced professionals with a passion for teaching. They have a strong track record of success in their respective fields and are dedicated to helping students achieve their goals.
The duration of our courses varies depending on the program. Some courses are designed to be completed in a few weeks, while others may take several months.
Learning Google Ads PPC can open up a multitude of opportunities for career advancement or business growth. It equips individuals with valuable skills in digital marketing, enhances their job prospects, and empowers businesses to drive targeted traffic, leads, and sales.
We use a diverse range of instructional techniques, such as lectures, hands-on activities, case studies, and interactive discussions, to accommodate various learning preferences. Moreover, participants are provided with an abundance of tools, such as course materials, online forums, and teacher assistance, to augment their comprehension and proficiency growth.
Yes, our institute is accredited by recognized bodies in the industry. Our courses are designed to meet industry standards and prepare students for the job market.
Yes, we provide job placement assistance to our students. We have established relationships with many companies in the industry and can help connect students with potential employers.
The class size varies depending on the course. We keep our class sizes small to ensure that each student receives personalized attention and support from the instructor.
The cost of our courses varies depending on the program. We offer competitive pricing and payment plans to make our courses affordable for all.
Yes, we offer both online and in-person courses to accommodate students’ preferences and schedules.
There are no prerequisites for our Digital Marketing Course in Delhi as we have designed the courses in such an easy and understandable manner that even someone at a beginner level can understand and excel in their career growth path and overall development.
To enroll in a course, you can visit our website and complete the registration form. Our admissions team will get in touch with you to discuss the course details and answer any questions you may have.
