Google Ads (PPC) Course in Delhi (# 1 Best training institute)

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Google Ads (PPC) Course in Delhi

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In India’s vibrant capital city, are you hoping to improve your knowledge of digital marketing and grow your professional network? Delhi provides an abundance of opportunities for those who want to succeed in the Internet advertising space since it is a center for several sectors. With the ability to grasp pay-per-click advertising on Google’s robust infrastructure, the Google Ads (PPC) course is one of the most sought-after courses in Delhi.

Known also as Pay-Per-Click (PPC) advertising, Google Ads is a very successful approach to deliver targeted visitors to your website and produce leads and sales. In this course, you will learn all about the nuances of this advertising method. This course covers everything from comprehending the fundamentals of PPC advertising to sophisticated tactics for campaign optimization.

To properly target your audience, you will first master the basics of Google AdWords, including how to establish campaigns, set up accounts, and choose the appropriate keywords. Together with that, you’ll learn about the many ad styles that Google Ads offers and how to maximize exposure and interaction with them.

Ad scheduling, bid management, ad extensions, and remarketing tactics are just a few of the advanced subjects you’ll learn more about as the course goes on. Learn how to evaluate the effectiveness of your campaigns using Google Analytics and other tracking tools, calculate your ROI, and make data-driven choices to improve your campaigns even more.

Additionally, you will get knowledge of the most recent PPC advertising trends and best practices from this course, which will help you remain ahead of the curve in this dynamic industry. You will get real-world experience via practical exercises and case studies that you may use in your campaigns.

By the time the Google Ads (PPC) course in Delhi ends, you will know how to design, oversee, and improve Google Ads campaigns that work for your company or your customers. This course will help you succeed in the digital world whether you’re a marketing expert aiming to further your career or an entrepreneur hoping to take advantage of internet advertising.

Google Ads (PPC) Course in Delhi

Course Content:

☑️ Introduction to Google Ads

☑️ Setting Up Google Ads Account

☑️ Keyword Research and Planning

☑️ Creating Compelling Ads

☑️ Campaign Management and Optimization

☑️ Google Display Network (GDN)

☑️ YouTube Advertising with Google Ads

☑️ Google Shopping Ads

☑️ App Advertising with Google Ads

☑️ Conversion Tracking and Measurement

☑️ Remarketing and Audience Targeting

☑️ Ad Policies and Compliance

☑️ Case Studies and Projects

Course Curriculum

  • Understanding Google Ads and how it works
  • Importance of keyword research and planning
  • Different types of Google Ads campaigns
  • Keyword research and planning
  • Identifying high-performing keywords
  • Keyword match types and their significance
  • Setting up a Google Ads campaign
  • Selecting the right campaign type and settings
  • Creating effective ad groups
  • Ad group creation and management
  • Creating and managing keywords and their match types
  • Ad group settings optimization
  • Creating effective ad copy
  • Ad extensions and their importance
  • Creating responsive search ads
  • Setting up and managing search ad campaigns
  • Writing effective ad copy for search ads
  • Bid management and optimization
  • Setting up and managing display ad campaigns
  • Targeting options for display ads
  • Designing effective display ads
  • Setting up and managing video ad campaigns
  • Creating effective video ad content
  • Targeting options for video ads
  • Setting up and managing shopping ad campaigns
  • Creating product feeds
  • Optimizing shopping ads for better performance
  • Analyzing campaign performance using Google Analytics
  • Measuring ad performance with metrics like CTR, CPA, and ROI
  • Campaign optimization techniques

Upon completion of the course, you will have the necessary expertise to manage Google Ads campaigns effectively and achieve the desired business goals.

Google Ads (PPC) Course in Okhla

Why Samantus is the Best for Google Ads (PPC) Course?

Samantus stands out as the premier choice for anyone seeking to excel in Google Ads (PPC) with its comprehensive and top-tier course offerings. Here are several reasons why Samantus is considered the best for Google Ads (PPC) courses:

  1. Expert Instructors: Samantus has a group of seasoned experts with a wealth of knowledge in digital marketing and Google Ads. In addition to having extensive expertise, their teachers are adept at explaining difficult ideas in a way that is easy to grasp, so students are certain to get thorough instruction that fits into their own goals and requirements. Samantus’s teachers go above and beyond to provide meaningful learning experiences that produce noticeable outcomes because they are passionate about teaching and dedicated to providing customers with practical insights.
  2. Hands-On Learning: Samantus places extreme value on experiential learning to provide students with real-world skills that they may use in their employment right away. There will be plenty of chances for you to put what you’ve learned into practice in a realistic setting, from developing ad campaigns to evaluating performance indicators.
  3. Certification Programs: After completing a Google Ads (PPC) course at Samantus successfully, students obtain a recognized certification that enhances the credibility of their LinkedIn profiles resumes, and other social platforms. This accreditation improves their employment chances in the competitive field of digital marketing and attests to their expertise with Google AdWords.
  4. Career Support Services: Samantus goes the extra mile to support its students’ career aspirations by providing job placement assistance, resume reviews, interview preparation workshops, and networking opportunities with industry professionals.
  5. Interactive Learning Environment: With the use of interactive learning environments including live talks, Q&A sessions, and group projects, Samantus allows students to communicate with teachers and other students. This hands-on method improves students’ understanding and recall of the topic.

What are the benefits of learning Google Ads (PPC)?

  • Targeted Advertising: Google Ads gives marketers the ability to precisely target their audience by taking into account information about their location, interests, and online activity. By displaying advertising to the most appropriate audience, this specific strategy increases the chance of engagement and conversions.
  • Immediate Results: Unlike organic search engine optimization (SEO), which can take time to produce results, Google Ads delivers instant visibility for your business. Once your ads are live, they can start generating traffic and leads immediately, providing a quick return on investment (ROI).
  • Flexible Budgeting: With Google Ads, marketers may establish daily or monthly spending limitations on their ads, giving them complete control over their budget. Because of its adaptability, it can help companies of all kinds—from little startups to big corporations—allocate their advertising spending wisely.
  • Measurable ROI: Google Ads provides detailed analytics and reporting tools that enable advertisers to track the performance of their campaigns in real time. From click-through rates (CTR) to conversion rates and cost per acquisition (CPA), advertisers can measure the ROI of their ad spend accurately and make data-driven decisions to optimize their campaigns further.
  • Brand Visibility: Google Ads contributes to a rise in brand exposure and awareness by ranking well on search engine results pages (SERPs) for relevant keywords. Even if people don’t click on your advertising right away, they may still remember your brand and use it as a guide when they make future purchases.

PPC Course in OKhla

General FAQs about the Google Ads (PPC) Course

What is Google Ads PPC, and why is it essential for businesses today?

Google Ads PPC (Pay-Per-Click) is an online advertising model that allows businesses to display ads on Google’s search engine results pages (SERPs). It’s crucial for businesses as it provides a highly targeted and cost-effective way to reach potential customers actively searching for products or services.

How can learning Google Ads PPC benefit my career or business?

Learning Google Ads PPC can open up a multitude of opportunities for career advancement or business growth. It equips individuals with valuable skills in digital marketing, enhances their job prospects, and empowers businesses to drive targeted traffic, leads, and sales.

Is the Google Ads PPC course suitable for beginners, or do I need prior experience in digital marketing?

Our Google Ads PPC course caters to learners of all levels, including beginners. There is no requirement for digital marketing expertise. Our comprehensive curriculum covers everything from the fundamentals to advanced strategies, ensuring that every participant can effectively understand and implement the concepts.

What teaching methods and resources are available to support my learning journey?

We use a diverse range of instructional techniques, such as lectures, hands-on activities, case studies, and interactive discussions, to accommodate various learning preferences. Moreover, participants are provided with an abundance of tools, such as course materials, online forums, and teacher assistance, to augment their comprehension and proficiency growth.

Will I receive any certifications upon completing the Google Ads PPC course at Samantus Institute?

Yes, upon successful completion of the course, participants will receive a certificate of achievement from Samantus Institute. This certificate serves as a testament to your proficiency in Google Ads PPC and can be a valuable addition to your resume or professional portfolio.

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