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Digital Marketing institute in Okhla, Delhi
The Digital Marketing Institute in Okhla offers an outstanding Digital Marketing course designed to provide students with the necessary skills and understanding to excel in the fast-paced and dynamic industry of marketing via digital. Through this class, students will be exposed to various strategies and methods for marketing services and products effectively on the internet to increase traffic to websites increase sales, and boost brand image.
Digital marketing is playing more and more of a role in business strategies, and the influence of the internet continues to expand, the importance of acquiring a solid understanding of digital marketing cannot be overemphasized. The Digital Marketing course in Okhla is ideal for students who are just beginning to learn about the field, as and for professionals with experience looking to improve their abilities and keep abreast of the most recent trends and strategies.
The curriculum covers website design with CMS platforms such as WordPress as well as search engine Optimization (SEO), Social Media Marketing (SMM), email marketing digital reputation management marketing through inbound channels, YouTube monetization as well as content development professional blogging, video optimization and many more.
Instructed by experts You will be guided by expert instructors practical activities, cases studies and real-world scenarios that will help you build an excellent foundation in digital marketing. This makes the course the most effective Digital Marketing course in Okhla. At the end of the program, you’ll be able to design and implement efficient digital marketing strategies, which will allow companies to succeed and grow in today’s highly competitive market.
Course Content:
- Introduction to Digital Marketing
- Website Designing – CMS (WordPress)
- SEO (Search Engine Optimization)
- Local SEO
- E-commerce SEO
- Keyword Research
- Google Analytics
- Search Console (Google Webmaster)
- Google Ads (PPC, CPM, etc.)
- Search Ads
- Display Ads
- Video Ads
- Mobile Ads
- Shopping Ads
- Social Media Marketing
- Facebook Marketing
- Instagram Marketing
- Linkedin Marketing
- Twitter Marketing
- Youtube Marketing
- Pinterest Marketing
- Email Marketing,
- Online Reputation Management
- Inbound Marketing
- Google Adsense
- Youtube Monetization
- Freelancing
- Affiliate Marketing
- Dropshipping
- Graphic Design Pro
- CorelDrow
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Canva
- Motion Graphics
- Google Double-Click
- Technical SEO
- Competitive Analysis
- Personal Branding
- Black Hat SEO
- Lead Generation
- Content Creation
- Content Marketing
- Quora Marketing
- Coupon Code Marketing
- Domain Marketing
- Sales Funnel
- Pro Blogging
- Video Optimization
- Personalize Session For Doubts & Queries
- Interview Skills & Resume Help
Course Curriculum
- Introduction to Digital Marketing:
- What is digital marketing
- Why is it important?
- Digital Marketing Channels:
- Understanding the different digital marketing channels such as Search Engines
- Social Media
- Email marketing,
- Display advertising, and more.
- Creating a Digital Marketing Strategy:
- How to develop a comprehensive digital marketing strategy that aligns with business goals
- Setting up Objectives
- Target Audience Identification: Understanding how to identify and reach target audiences through digital marketing campaigns.
- Target Audience Identification:
- How to identify your potential customers
- How to reach target audiences through digital marketing campaigns & Many More….
- Introduction to Website Designing and Management:
- Understanding website structure and components
- Importance of website design and management
- Overview of Content Management System (CMS)
- Introduction to WordPress (WP)
Domain registration and hosting
- Themes and Plugins:
- Overview of themes and plugins
- Installation and activation of themes and plugins
- Customizing themes using WP Customizer
- Popular plugins for website functionality and customization
- Payment Gateway Integration:
- Introduction to payment gateways
- Popular payment gateway options
Integrating - payment gateway to website
- Testing payment gateway functionality
- E-commerce Site:
- Setup and Customization
- Understanding e-commerce websites
- Overview of popular e-commerce platforms
- Setting up an e-commerce site using WP
- Customizing e-commerce site for better user experience
- Advanced Site Setup and Customization:
- Advanced website design and development concepts
- Improving website speed and performance
- Implementing security features to website
- What is a search engine and how does it work?
- Understanding search engine algorithms and updates
- Search engine ranking factors
- Organic vs paid search results
- Search engine result page (SERP) features
- Keywords and keyword research:
- Importance of keywords in SEO
- Keyword research process and tools
- Keyword analysis and selection
- Long-tail vs short-tail keywords
- Keyword mapping and optimization
- Competitor analysis:
- Identifying and analyzing competitors
- Competitor research tools and techniques
- Competitive keyword research and analysis
- Analyzing competitor content and backlinks
- Identifying gaps and opportunities
- On-page optimization techniques:
- On-page ranking factors
- Optimizing page titles, meta descriptions, and headers
- Content optimization and keyword usage
- Image optimization and alt tags
- Internal linking and site structure optimization
- Off-page optimization techniques:
- Off-page ranking factors
- Link-building strategies and tactics
- Understanding anchor text and backlink quality
- Social media and online reputation management
- Local citation building and optimization
- Local SEO and local search optimization:
- Importance of local SEO for businesses
- Google My Business optimization
- Local citation building and management
- Localized content creation and optimization
- Local link-building and outreach
- SEO reporting:
- Setting SEO goals and KPIs
- Monitoring and measuring SEO performance
- Analyzing SEO metrics and data
- Creating SEO reports and dashboards
- Using SEO data to inform strategy and decision-making
- Introduction to Google Analytics and Search Console:
- Overview of Google Analytics and Search Console
- Benefits of using Google Analytics and Search Console for SEO
- Setting up a Google Analytics account
- Setting up a Search Console account
- Setting up Google Analytics and Search Console accounts:
- Creating a Google Analytics account
- Installing Google Analytics tracking code
- Verifying website ownership in Search Console
- Connecting Google Analytics and Search Console accounts
- Understanding website traffic and user behaviour:
- Overview of website traffic metrics
- Understanding user behaviour on a website
- Analyzing traffic sources and channels
- Identifying popular pages and content
- Tracking website performance and conversions:
- Setting up conversion tracking in Google Analytics
- Analyzing conversion rates and goals
- Tracking e-commerce transactions
- Measuring ROI for marketing campaigns
- Using search console to optimize website visibility in search results:
- Understanding search console data and reports
- Monitoring website performance in search results
- Analyzing search queries and keywords
- Identifying and fixing website errors and issues
- Introduction to Google Ads and its types:
- Understanding Google Ads and its benefits
- Types of Google Ads (Search, Display, Video, Shopping)
- Differences between different types of ads
- Keyword research and targeting:
- Understanding the importance of keywords in Google Ads
- Conducting effective keyword research
- Identifying the right target audience and targeting options
- Creating campaigns, ad groups, and ads:
- Creating a Google Ads account and setting up campaigns
- Creating ad groups and targeting options
- Creating effective ad copy and ad extensions
- Search ads, display ads, video ads, shopping ads:
- Understanding different ad formats and their purposes
- Creating search ads that appear in search results
- Creating display ads that appear on websites and apps
- Creating video ads that appear on YouTube
- Creating shopping ads for e-commerce products
- Bidding strategies and budget management:
- Understanding different bidding strategies (CPC, CPA, etc.)
- Setting the right bid for your campaigns
- Managing your campaign budget effectively
- Ad optimization and reporting:
- Monitoring and optimizing your ads for better performance
- Understanding the importance of ad quality score
- Using Google Ads reporting tools to track your ad performance
- Introduction to social media marketing and its Platforms:
- Definition of social media marketing
- Importance of social media marketing
- Overview of social media platforms for Marketing
- Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and Quora marketing:
- Overview of each social media platform
- Target audience on each platform
- Best practices for marketing on each platform
- Social media advertising and targeting:
- Types of social media advertising
- Targeting options for social media advertising
- Ad creation and optimization techniques
- Content creation and management:
- Types of social media content
- Creating engaging social media content
- Content management and scheduling tools
- Building a social media marketing strategy:
- Understanding business goals
- Developing a social media marketing plan
- Defining KPIs and metrics to measure success
- Social media analytics and reporting:
- Measuring social media marketing success
- Analyzing social media data and metrics
- Reporting social media insights and results
- Introduction to email marketing and email campaigns:
- Understanding email marketing
- Benefits of email marketing
- Types of email campaigns
- Email marketing best practices
- Creating effective email content and templates:
- Tips for writing effective emails
- Types of email templates
- Designing effective email templates
- Best practices for email content creation
- Building email lists and managing subscriber data:
-
- Creating opt-in forms
- Types of opt-in forms
- Strategies for growing your email list
- Managing subscriber data
- Online reputation management techniques and tools:
- Understanding online reputation management
- The impact of online reputation on business
- Tools and techniques for monitoring online reputation
- Strategies for managing online reputation
- Inbound marketing fundamentals and strategies:
- Understanding inbound marketing
- Inbound vs outbound marketing
- Inbound marketing strategies
- Best practices for inbound marketing
- Lead generation and conversion optimization:
- Understanding lead generation
- Lead generation strategies
- Conversion optimization techniques
- Best practices for lead generation and conversion optimization
- Introduction to Graphic Design:
- Definition and importance of graphic design
- Elements and Principles of design
- Understanding the target audience and their preferences
- CorelDraw:
- Introduction to CorelDraw and its interface
- Creating basic shapes, objects, and text
- Working with layers and grouping objects
- Adding effects, transparency, and blending modes
- Designing logos, brochures, and business cards
- Adobe Photoshop:
- Introduction to Adobe Photoshop and its interface
- Basic editing tools and techniques
- Working with layers, masks, and channels
- Retouching and enhancing images
- Designing banners, posters, and social media graphics
- Adobe Illustrator:
- Introduction to Adobe Illustrator and its interface
- Creating vector graphics and illustrations
- Working with shapes, paths, and text
- Using color and gradients
- Designing logos, icons, and infographics
- Adobe InDesign:
- Introduction to Adobe InDesign and its interface
- Creating layouts and templates
- Working with text and images
- Adding graphics, tables, and charts
- Designing magazines, brochures, and newsletters
- Canva:
- Introduction to Canva and its features
- Creating social media graphics, posters, and flyers
- Working with templates and layouts
- Adding text, images, and icons
- Using color and typography effectively
- Motion Graphics:
- Introduction to motion graphics and its types
- Working with animation software like Adobe After Effects
- Creating basic animations and transitions
- Adding special effects and visual elements
- Designing intros, outros, and promotional videos
- Introduction to Content Creation:
- Understanding content creation and its importance in digital marketing
- Types of content and their significance
- Content creation process from ideation to publishing
- Topic Research:
- Identifying target audience and their needs
- Keyword research for content optimization
- Analyzing competition and industry trends
- Brainstorming content ideas
- Plagiarism Check:
- Understanding the importance of original content
- Tools for checking plagiarism
- Avoiding accidental plagiarism
- Create Unique Content:
- Writing effective headlines and titles
- Structuring content for readability and engagement
- Adding visual elements to enhance content quality
- Creating calls-to-action to encourage audience engagement
- Use of Chat GPT:
- Understanding the concept of AI-generated content
- Introduction to Chat GPT and its capabilities
- Implementing Chat GPT for content creation
- Use of Google Bard:
- Introduction to Google Bard and its features
- Utilizing Google Bard for content optimization and generation
- WordAI:
- Understanding WordAI and its capabilities
- Implementing WordAI for content creation and optimization
- Copyscape:
- Introduction to Copyscape and its Features
- Utilizing Copyscape for plagiarism checking and content optimization
- Introduction to Pro Blogging:
-
- What is Pro Blogging?
- Why is Pro Blogging important?
- Who can become a Pro Blogger?
- Topic Selection Tips & Research for Blogging:
- Understanding your audience
- Identifying popular topics and trends
- Keyword research and analysis
- Analyzing competitors’ blogs
- 10-15 Articles Posting Guide with SEO on Your Website:
- Importance of SEO in Blogging
- On-page SEO techniques for blog posts
- Off-page SEO techniques for blog posts
- Blog post formatting and structure
- Optimizing blog images and videos
- AdSense Application Guide for Your Blogging Site:
- What is Google AdSense?
- AdSense eligibility criteria
- AdSense application process
- Placing ads on your blog
- AdSense policy compliance
- Affiliate Marketing through Your Blog:
- What is affiliate marketing?
- Choosing affiliate products to promote
- Affiliate marketing platforms and networks
- Promoting affiliate products through your blog
- Measuring and optimizing affiliate marketing performance
- Introduction to Video Optimization:
- Importance of video optimization
- Video optimization techniques
- Benefits of video optimization
- YouTube Channel Optimization:
- Creating and optimizing YouTube channel
- Channel branding and customization
- Best practices for YouTube channel optimization
- Video Optimization:
- Video SEO techniques
- Video file optimization
- Metadata optimization
- Organic Video Traffic:
- Importance of organic traffic
- Tips for increasing organic video traffic
- Video promotion and distribution techniques
- How to Increase Subscribers, Views:
-
- Techniques for increasing YouTube subscriber
- Strategies for increasing video views
- Engaging with your audience to increase subscribers and views
- Preparing for a job interview
- Common interview questions and best answers
- Interview follow-up etiquette
- Resume writing tips and best practices
- LinkedIn profile optimization and networking tips
The Digital Marketing Institute in Okhla provides a comprehensive Digital Marketing course that aims to equip students with the necessary skills and knowledge to succeed in the field of digital marketing. The course provides a comprehensive understanding of digital marketing, encompassing both theoretical concepts and practical strategies. It covers the basics of digital marketing as well as advanced methods for creating effective digital campaigns.
The course focuses on developing expertise in WordPress for website development and hosting, along with comprehensive training in graphic design, content writing, professional blogging, and video optimization.
After finishing the course, students will possess the necessary skills to develop and execute successful digital marketing campaigns, establish and sustain a robust online presence, and potentially generate income from their content.
Why Samantus Web Training Institute For Digital Marketing institute in Okhla, Delhi?
A comprehensive course: Samantus offers a distinctive and comprehensive curriculum that is constantly updated with the most recent developments and technologies in the field, which allows students to stay up-to-date and prepare to compete in the job market.
Instructors with experience: We have skilled and knowledgeable instructors who provide personal attention and assistance to students. This creates a secure and enjoyable learning environment that helps students remain motivated and achieve success in reaching their objectives.
Training that is hands-on We also offer an interactive and hands-on course which allows students to put their skills and know-how in real-world situations. This helps them build confidence and establish an excellent base for their career.
Certifications for industry: Samantus gives professional credentials in the field which are recognized and appreciated by employers. These certificates allow students to demonstrate their skills and knowledge to prospective employers and enhance their prospects for employment.
Help with job search: Samantus also provides assistance in job hunting, such as resume writing, preparation for interviews as well as networking opportunities. It helps students meet employers that are keen to work with them to obtain their desired job.
How this can be beneficial for your career growth?
The Digital Marketing Course in Okhla, Delhi, will be useful for anyone looking to earn an income from digital marketing or to develop their skills in the field. There are a variety of advantages this course can offer individuals, including:
Professionals looking to improve their abilities: It is beneficial to those who already work in the industry of digital marketing but are looking to enhance their expertise and keep up-to-date with the most recent technology and trends in the field.
Entrepreneurs and business owners: This course is designed for business owners or entrepreneurs who want to learn how to effectively promote their products or services on the internet, and be more visible to a larger audience.
Students and recent graduates: The course is appropriate for recent graduates as well as students who wish to learn new skills and enhance their resumes so that they are more appealing to employers in the field of online marketing.
freelancers The workshop will aid freelancers in learning how to market their services on the internet and draw more clients.
Anyone interested in digital marketing This course is beneficial to everyone who is interested in digital marketing and wants to know more about the field, irrespective of experience or professional goals.
Overall, the Digital Marketing Course in Okhla, Delhi offers a vast program that covers a wide range of topics and abilities and is an excellent purchase for anyone looking to increase their skills and knowledge in the area of digital marketing.
General FAQs about the Digital Marketing institute in Okhla, Delhi
Samantus Web Training Institute provides a variety of courses in Digital Marketing, including Digital Marketing Pro and Digital Marketing Pro Plus. Our Digital Marketing program offers specialized training in web design (CMS), Search Engine Optimization (SEO), Google Ads (PPC), and social media marketing (SMM). In addition to this, we offer coding and programming courses that cover a range of topics like full-stack web development, C & C+ programming, Java programming, Node.js, Python (Django Framework), MySQL, and MySQL Server. Samantus offers a variety of Computer Courses, including Basic and Advanced Computer Courses, Excel Masterclasses, Tally, Graphic Designing, and Video Editing courses.
Our educators are seasoned experts with a strong enthusiasm for education. They possess a robust history of accomplishments in their specific domains and are committed to assisting students in attaining their objectives.
The duration of our courses varies depending on the program. Some courses are designed to be completed in a few weeks, while others may take several months.
Indeed, our institute has obtained accreditation from reputable organizations within the business. Our courses are specifically tailored to align with industry standards and equip students with the necessary skills and knowledge to succeed in the job market.
Yes, we provide job placement assistance to our students. We have established relationships with many companies in the industry and can help connect students with potential employers.
The class size varies depending on the course. We keep our class sizes small to ensure that each student receives personalized attention and support from the instructor.
The cost of our courses varies depending on the program. We offer competitive pricing and payment plans to make our courses affordable for all.
Yes, we offer both online and in-person courses to accommodate students’ preferences and schedules.
Our Digital Marketing Course in Okhla, Delhi does not have any prerequisites. The course is developed in a simple and comprehensible manner, enabling individuals at a novice level to learn and flourish in their job advancement and overall development.
To enroll in a course, you can visit our website and complete the registration form. Our admissions team will get in touch with you to discuss the course details and answer any questions you may have.
