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Digital Marketing institute in New Delhi
This Digital Marketing course offered at our Digital Marketing Institute in New Delhi has been designed to equip individuals with the necessary understanding and practical skills needed to succeed in the highly competitive market of online marketing. In this course you will learn about various methods and strategies to efficiently advertise businesses and products online, in order to bring more visitors to websites, increase sales and increase branding recognition.
Digital marketing is now an essential element of any business plan, and as online marketing continues to develop and expand as is the need to master the techniques of digital marketing. This program is designed to people who are new to the world of digital marketing, or have experience and would like to improve their skills and stay abreast of current trends in the field and techniques.
Through the course, you’ll acquire valuable knowledge about designing websites making use of CMS platforms such as WordPress and search engines optimization (SEO) as well as Social Media Marketing (SEM) and social marketing, email marketing the management of digital reputation, marketing inbound YouTube monetization as well as content creation. Professional video optimization, blogging and many more.
Our knowledgeable instructors guide you through hands-on lessons, exercises as well as real-world projects that aid you in establishing a solid base in the field of digital marketing. The hands-on nature of our course makes our course stand out as the most complete Digital Marketing Course in New Delhi. When you finish the course, you’ll have gained the skills and knowledge required to design and implement successful strategy for digital marketing that enable companies to expand and prosper in the present competitive environment.
Course Content:
- Introduction to Digital Marketing
- Website Designing – CMS (WordPress)
- SEO (Search Engine Optimization)
- Local SEO
- E-commerce SEO
- Keyword Research
- Google Analytics
- Search Console (Google Webmaster)
- Google Ads (PPC, CPM, etc.)
- Search Ads
- Display Ads
- Video Ads
- Mobile Ads
- Shopping Ads
- Social Media Marketing
- Facebook Marketing
- Instagram Marketing
- Linkedin Marketing
- Twitter Marketing
- Youtube Marketing
- Pinterest Marketing
- Email Marketing,
- Online Reputation Management
- Inbound Marketing
- Google Adsense
- Youtube Monetization
- Freelancing
- Affiliate Marketing
- Dropshipping
- Graphic Design Pro
- CorelDrow
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Canva
- Motion Graphics
- Google Double-Click
- Technical SEO
- Competitive Analysis
- Personal Branding
- Black Hat SEO
- Lead Generation
- Content Creation
- Content Marketing
- Quora Marketing
- Coupon Code Marketing
- Domain Marketing
- Sales Funnel
- Pro Blogging
- Video Optimization
- Personalize Session For Doubts & Queries
- Interview Skills & Resume Help
Course Curriculum
- Introduction to Digital Marketing:
- What is digital marketing
- Why is it important?
- Digital Marketing Channels:
- Understanding the different digital marketing channels such as Search Engines
- Social Media
- Email marketing,
- Display advertising, and more.
- Creating a Digital Marketing Strategy:
- How to develop a comprehensive digital marketing strategy that aligns with business goals
- Setting up Objectives
- Target Audience Identification: Understanding how to identify and reach target audiences through digital marketing campaigns.
- Target Audience Identification:
- How to identify your potential customers
- How to reach target audiences through digital marketing campaigns & Many More….
- Introduction to Website Designing and Management:
- Understanding website structure and components
- Importance of website design and management
- Overview of Content Management System (CMS)
- Introduction to WordPress (WP)
Domain registration and hosting
- Themes and Plugins:
- Overview of themes and plugins
- Installation and activation of themes and plugins
- Customizing themes using WP Customizer
- Popular plugins for website functionality and customization
- Payment Gateway Integration:
- Introduction to payment gateways
- Popular payment gateway options
Integrating - payment gateway to website
- Testing payment gateway functionality
- E-commerce Site:
- Setup and Customization
- Understanding e-commerce websites
- Overview of popular e-commerce platforms
- Setting up an e-commerce site using WP
- Customizing e-commerce site for better user experience
- Advanced Site Setup and Customization:
- Advanced website design and development concepts
- Improving website speed and performance
- Implementing security features to website
- What is a search engine and how does it work?
- Understanding search engine algorithms and updates
- Search engine ranking factors
- Organic vs paid search results
- Search engine result page (SERP) features
- Keywords and keyword research:
- Importance of keywords in SEO
- Keyword research process and tools
- Keyword analysis and selection
- Long-tail vs short-tail keywords
- Keyword mapping and optimization
- Competitor analysis:
- Identifying and analyzing competitors
- Competitor research tools and techniques
- Competitive keyword research and analysis
- Analyzing competitor content and backlinks
- Identifying gaps and opportunities
- On-page optimization techniques:
- On-page ranking factors
- Optimizing page titles, meta descriptions, and headers
- Content optimization and keyword usage
- Image optimization and alt tags
- Internal linking and site structure optimization
- Off-page optimization techniques:
- Off-page ranking factors
- Link-building strategies and tactics
- Understanding anchor text and backlink quality
- Social media and online reputation management
- Local citation building and optimization
- Local SEO and local search optimization:
- Importance of local SEO for businesses
- Google My Business optimization
- Local citation building and management
- Localized content creation and optimization
- Local link-building and outreach
- SEO reporting:
- Setting SEO goals and KPIs
- Monitoring and measuring SEO performance
- Analyzing SEO metrics and data
- Creating SEO reports and dashboards
- Using SEO data to inform strategy and decision-making
- Introduction to Google Analytics and Search Console:
- Overview of Google Analytics and Search Console
- Benefits of using Google Analytics and Search Console for SEO
- Setting up a Google Analytics account
- Setting up a Search Console account
- Setting up Google Analytics and Search Console accounts:
- Creating a Google Analytics account
- Installing Google Analytics tracking code
- Verifying website ownership in Search Console
- Connecting Google Analytics and Search Console accounts
- Understanding website traffic and user behaviour:
- Overview of website traffic metrics
- Understanding user behaviour on a website
- Analyzing traffic sources and channels
- Identifying popular pages and content
- Tracking website performance and conversions:
- Setting up conversion tracking in Google Analytics
- Analyzing conversion rates and goals
- Tracking e-commerce transactions
- Measuring ROI for marketing campaigns
- Using search console to optimize website visibility in search results:
- Understanding search console data and reports
- Monitoring website performance in search results
- Analyzing search queries and keywords
- Identifying and fixing website errors and issues
- Introduction to Google Ads and its types:
- Understanding Google Ads and its benefits
- Types of Google Ads (Search, Display, Video, Shopping)
- Differences between different types of ads
- Keyword research and targeting:
- Understanding the importance of keywords in Google Ads
- Conducting effective keyword research
- Identifying the right target audience and targeting options
- Creating campaigns, ad groups, and ads:
- Creating a Google Ads account and setting up campaigns
- Creating ad groups and targeting options
- Creating effective ad copy and ad extensions
- Search ads, display ads, video ads, shopping ads:
- Understanding different ad formats and their purposes
- Creating search ads that appear in search results
- Creating display ads that appear on websites and apps
- Creating video ads that appear on YouTube
- Creating shopping ads for e-commerce products
- Bidding strategies and budget management:
- Understanding different bidding strategies (CPC, CPA, etc.)
- Setting the right bid for your campaigns
- Managing your campaign budget effectively
- Ad optimization and reporting:
- Monitoring and optimizing your ads for better performance
- Understanding the importance of ad quality score
- Using Google Ads reporting tools to track your ad performance
- Introduction to social media marketing and its Platforms:
- Definition of social media marketing
- Importance of social media marketing
- Overview of social media platforms for Marketing
- Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and Quora marketing:
- Overview of each social media platform
- Target audience on each platform
- Best practices for marketing on each platform
- Social media advertising and targeting:
- Types of social media advertising
- Targeting options for social media advertising
- Ad creation and optimization techniques
- Content creation and management:
- Types of social media content
- Creating engaging social media content
- Content management and scheduling tools
- Building a social media marketing strategy:
- Understanding business goals
- Developing a social media marketing plan
- Defining KPIs and metrics to measure success
- Social media analytics and reporting:
- Measuring social media marketing success
- Analyzing social media data and metrics
- Reporting social media insights and results
- Introduction to email marketing and email campaigns:
- Understanding email marketing
- Benefits of email marketing
- Types of email campaigns
- Email marketing best practices
- Creating effective email content and templates:
- Tips for writing effective emails
- Types of email templates
- Designing effective email templates
- Best practices for email content creation
- Building email lists and managing subscriber data:
-
- Creating opt-in forms
- Types of opt-in forms
- Strategies for growing your email list
- Managing subscriber data
- Online reputation management techniques and tools:
- Understanding online reputation management
- The impact of online reputation on business
- Tools and techniques for monitoring online reputation
- Strategies for managing online reputation
- Inbound marketing fundamentals and strategies:
- Understanding inbound marketing
- Inbound vs outbound marketing
- Inbound marketing strategies
- Best practices for inbound marketing
- Lead generation and conversion optimization:
- Understanding lead generation
- Lead generation strategies
- Conversion optimization techniques
- Best practices for lead generation and conversion optimization
- Introduction to Graphic Design:
- Definition and importance of graphic design
- Elements and Principles of design
- Understanding the target audience and their preferences
- CorelDraw:
- Introduction to CorelDraw and its interface
- Creating basic shapes, objects, and text
- Working with layers and grouping objects
- Adding effects, transparency, and blending modes
- Designing logos, brochures, and business cards
- Adobe Photoshop:
- Introduction to Adobe Photoshop and its interface
- Basic editing tools and techniques
- Working with layers, masks, and channels
- Retouching and enhancing images
- Designing banners, posters, and social media graphics
- Adobe Illustrator:
- Introduction to Adobe Illustrator and its interface
- Creating vector graphics and illustrations
- Working with shapes, paths, and text
- Using color and gradients
- Designing logos, icons, and infographics
- Adobe InDesign:
- Introduction to Adobe InDesign and its interface
- Creating layouts and templates
- Working with text and images
- Adding graphics, tables, and charts
- Designing magazines, brochures, and newsletters
- Canva:
- Introduction to Canva and its features
- Creating social media graphics, posters, and flyers
- Working with templates and layouts
- Adding text, images, and icons
- Using color and typography effectively
- Motion Graphics:
- Introduction to motion graphics and its types
- Working with animation software like Adobe After Effects
- Creating basic animations and transitions
- Adding special effects and visual elements
- Designing intros, outros, and promotional videos
- Introduction to Content Creation:
- Understanding content creation and its importance in digital marketing
- Types of content and their significance
- Content creation process from ideation to publishing
- Topic Research:
- Identifying target audience and their needs
- Keyword research for content optimization
- Analyzing competition and industry trends
- Brainstorming content ideas
- Plagiarism Check:
- Understanding the importance of original content
- Tools for checking plagiarism
- Avoiding accidental plagiarism
- Create Unique Content:
- Writing effective headlines and titles
- Structuring content for readability and engagement
- Adding visual elements to enhance content quality
- Creating calls-to-action to encourage audience engagement
- Use of Chat GPT:
- Understanding the concept of AI-generated content
- Introduction to Chat GPT and its capabilities
- Implementing Chat GPT for content creation
- Use of Google Bard:
- Introduction to Google Bard and its features
- Utilizing Google Bard for content optimization and generation
- WordAI:
- Understanding WordAI and its capabilities
- Implementing WordAI for content creation and optimization
- Copyscape:
- Introduction to Copyscape and its Features
- Utilizing Copyscape for plagiarism checking and content optimization
- Introduction to Pro Blogging:
-
- What is Pro Blogging?
- Why is Pro Blogging important?
- Who can become a Pro Blogger?
- Topic Selection Tips & Research for Blogging:
- Understanding your audience
- Identifying popular topics and trends
- Keyword research and analysis
- Analyzing competitors’ blogs
- 10-15 Articles Posting Guide with SEO on Your Website:
- Importance of SEO in Blogging
- On-page SEO techniques for blog posts
- Off-page SEO techniques for blog posts
- Blog post formatting and structure
- Optimizing blog images and videos
- AdSense Application Guide for Your Blogging Site:
- What is Google AdSense?
- AdSense eligibility criteria
- AdSense application process
- Placing ads on your blog
- AdSense policy compliance
- Affiliate Marketing through Your Blog:
- What is affiliate marketing?
- Choosing affiliate products to promote
- Affiliate marketing platforms and networks
- Promoting affiliate products through your blog
- Measuring and optimizing affiliate marketing performance
- Introduction to Video Optimization:
- Importance of video optimization
- Video optimization techniques
- Benefits of video optimization
- YouTube Channel Optimization:
- Creating and optimizing YouTube channel
- Channel branding and customization
- Best practices for YouTube channel optimization
- Video Optimization:
- Video SEO techniques
- Video file optimization
- Metadata optimization
- Organic Video Traffic:
- Importance of organic traffic
- Tips for increasing organic video traffic
- Video promotion and distribution techniques
- How to Increase Subscribers, Views:
-
- Techniques for increasing YouTube subscriber
- Strategies for increasing video views
- Engaging with your audience to increase subscribers and views
- Preparing for a job interview
- Common interview questions and best answers
- Interview follow-up etiquette
- Resume writing tips and best practices
- LinkedIn profile optimization and networking tips
The Digital Marketing Course in Delhi is specifically tailored to equip students with the skills and expertise necessary to excel as proficient digital marketers. This course covers both theoretical concepts and practical techniques in digital marketing, providing a comprehensive understanding of the fundamentals as well as advanced tactics for developing impactful online marketing campaigns. The course provides instruction on WordPress, a platform that enables the creation and hosting of websites. Additionally, it encompasses Graphic Design, Content Creation, Pro Blogging, video Optimization, and various other services. Upon completion of this Digital Marketing course, you will possess the skills to create and execute effective digital marketing strategies, establish and sustain a robust online presence, and generate revenue from your content.
Why Samantus Web Training Institute For Digital Marketing Course in Delhi?
A comprehensive curriculum Samantus offers an unique and comprehensive curriculum that focuses on the latest technological advancements and developments within the industry. This helps students stay up to date and get ready for the competitive job market.
Instructors who have experience: We have experienced and knowledgeable instructors who provide individual attention and support to students. This creates a fun and engaging learning atmosphere that keeps students interested and helps them achieve their goals.
Hands-on Training We also offer practical, hands-on training to allows students to apply their knowledge and skills in real-world situations. This allows students to build confidence and create the foundations for their careers in the future.
Certifications for industry: Samantus gives industry-specific certificates that are recognized and admired by employers. These certifications can aid students in demonstrating their expertise and capabilities to prospective employers and improve their chances of landing the job they want.
Assistance in job-searching: Samantus also offers assistance in job hunting including resume writing, interview preparation, as in addition to networking opportunities. It will assist students in connecting with employers that are looking to hire them and find their dream job.
How this can be beneficial for your career growth?
This Digital Marketing Course in Delhi is a great option for those looking to pursue a career in digital marketing or to improve their abilities within the area. Here are a few specific ways that this course could benefit various individuals:
Professionals who want to improve their skills: The course is a great option for professionals already working in the field of digital marketing but would like to broaden their skills and remain current with the latest methods and trends in the field.
Business owners and entrepreneurs: The course is designed for entrepreneurs and business owners who wish to know how to successfully market their services or products online and reach a larger public.
Students and recent graduates: This course is beneficial to students and recent graduates looking to acquire new skills and improve their resumes to be more appealing to employers who are interested in hiring them in the digital marketing sector.
Freelancers: This class can help freelancers understand how to market their services on the Internet and draw more customers.
Anyone who is interested in digital marketing: This course is beneficial to anyone with an interest in marketing via digital channels and would like to know more about the subject, regardless of their experience or goals for their career.
Overall it is clear that the Digital Marketing Course in Delhi provides a broad program that covers a broad variety of subjects and abilities that make it an excellent investment for those looking to improve their knowledge and abilities in the field of digital marketing.
General FAQs about the Digital Marketing Course in Delhi
Samantus Web Training Institute provides a variety of courses in Digital Marketing, including Digital Marketing Pro and Digital Marketing Pro Plus. Our Digital Marketing program offers specialized training in Web Designing (CMS), Search Engine Optimization (SEO), Google Ads (PPC), and Social Media Marketing (SMM). In addition to this, we offer coding and programming courses that cover a range of topics like Full Stack Web Development, C & C+ Programming, Java Programming, Node.js, Python, Python (Django Framework), MySQL, and MySQL Server. Samantus offers a variety of Computer Courses, including Basic and Advanced Computer Courses, Excel Masterclasses, Tally, Graphic Designing, and Video Editing courses.
Our tutors are seasoned experts who possess a strong enthusiasm for imparting knowledge. They possess a commendable history of accomplishments in their respective domains and are committed to assisting students in attaining their objectives.
The duration of our courses varies according on the specific curriculum. Certain courses are structured to be finished within a short span of a few weeks, but others may require a longer duration of several months.
Indeed, our institute has obtained accreditation from reputable organizations within the business. Our courses are specifically tailored to adhere to industry benchmarks and equip students with the necessary skills and knowledge to excel in the job market.
Absolutely, we offer job placement support to our students. We have forged partnerships with numerous companies in the field and possess the ability to facilitate connections between students and prospective employment.
The class size fluctuates based on the specific course. Our class sizes are deliberately kept small to guarantee individualized attention and assistance from the instructor for every student.
The pricing of our courses fluctuates based on the specific curriculum. We provide cost-effective pricing and flexible payment options to ensure our courses are accessible to everyone.
Indeed, we provide a variety of educational options, including both online and in-person classes, in order to cater to the preferences and availability of our students.
Our Digital Marketing Course in Delhi does not have any prerequisites. The course is structured in a way that is both easy to comprehend and comprehensive, allowing individuals at a starting level to excel in their job progress and general development.
To register for a course, simply go our website and fill out the registration form. The admissions team will contact you to discuss the specifics of the course and address any inquiries you may have.
