Contents
Digital Marketing Institute in Delhi
We are the premier Digital Marketing Institute in Delhi We provide an immersive education for future digital marketers as well as professionals looking to develop their career. Our school is dedicated to providing a full program that provides you with the necessary knowledge and skills to excel in the field of digital marketing.
In the age of digital, companies rely on creative marketing strategies to be able to reach and engage their targeted audience. The course has been carefully designed to meet this demand by covering the most important aspects of digital marketing, such as SEO, SMM, PPC content marketing, and web design. These are the core areas of an effective digital marketing strategy and will allow you to efficiently market your company online.
This SEO (Search Engine Optimization) course will teach students how they can optimize websites to achieve higher search engine rankings and help businesses improve their visibility online. You will be taught advanced techniques to increase traffic to your website and improve organic search results. With the course of SMM (Social Media Marketing), you will learn the art of using different social media platforms to produce engaging content and campaigns that resonate with your customers.
We offer PPC (pay-per-click) training in advertising, which allows the user to become proficient in paid advertisements using platforms such as Google Ads as well as social media sites. Learn to craft targeted ad campaigns, handle budgets effectively, and attain excellent returns on investment (ROI). With content marketing, you’ll learn how to create compelling narratives and produce content that draws and keeps customers.
Our web design course will introduce students to the basics of creating user-friendly websites that look stunning but also offer a seamless user experience. With an eye on both aesthetics and functionality, you will be taught how to design visually pleasing and responsive websites that can be adapted to a variety of devices.
Our Digital Marketing Institute in Delhi You will be accompanied by expert instructors who will provide practical, hands-on instruction by using real-world case studies as well as projects. This method will help you gain knowledge and experience in the implementation of successful online marketing techniques.
After completing our course at the end of our program, you’ll possess the necessary skills and knowledge which will enable you to be successful in the highly competitive market of digital marketing. If you’re looking to begin your new career or expand your knowledge base Our institute offers an ideal setting for growth and learning.
Come to Our Digital Marketing Institute in Delhi to begin an enjoyable adventure that will define your success as a future professional in the field of digital marketing. Let us assist you in achieving your professional goals, and make you an industry leader in the field in digital marketing.
Course Content:
- Introduction to Digital Marketing
- Website Designing – CMS (WordPress)
- SEO (Search Engine Optimization)
- Local SEO
- E-commerce SEO
- Keyword Research
- Google Analytics
- Search Console (Google Webmaster)
- Google Ads (PPC, CPM, etc.)
- Search Ads
- Display Ads
- Video Ads
- Mobile Ads
- Shopping Ads
- Social Media Marketing
- Facebook Marketing
- Instagram Marketing
- Linkedin Marketing
- Twitter Marketing
- Youtube Marketing
- Pinterest Marketing
- Email Marketing,
- Online Reputation Management
- Inbound Marketing
- Google Adsense
- Youtube Monetization
- Freelancing
- Affiliate Marketing
- Dropshipping
- Graphic Design Pro
- CorelDrow
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Canva
- Motion Graphics
- Google Double-Click
- Technical SEO
- Competitive Analysis
- Personal Branding
- Black Hat SEO
- Lead Generation
- Content Creation
- Content Marketing
- Quora Marketing
- Coupon Code Marketing
- Domain Marketing
- Sales Funnel
- Pro Blogging
- Video Optimization
- Personalize Session For Doubts & Queries
- Interview Skills & Resume Help
Course Curriculum
- Introduction to Digital Marketing:
- What is digital marketing
- Why is it important?
- Digital Marketing Channels:
- Understanding the different digital marketing channels such as Search Engines
- Social Media
- Email marketing,
- Display advertising, and more.
- Creating a Digital Marketing Strategy:
- How to develop a comprehensive digital marketing strategy that aligns with business goals
- Setting up Objectives
- Target Audience Identification: Understanding how to identify and reach target audiences through digital marketing campaigns.
- Target Audience Identification:
- How to identify your potential customers
- How to reach target audiences through digital marketing campaigns & Many More….
- Introduction to Website Designing and Management:
- Understanding website structure and components
- Importance of website design and management
- Overview of Content Management System (CMS)
- Introduction to WordPress (WP)
Domain registration and hosting
- Themes and Plugins:
- Overview of themes and plugins
- Installation and activation of themes and plugins
- Customizing themes using WP Customizer
- Popular plugins for website functionality and customization
- Payment Gateway Integration:
- Introduction to payment gateways
- Popular payment gateway options
Integrating - payment gateway to website
- Testing payment gateway functionality
- E-commerce Site:
- Setup and Customization
- Understanding e-commerce websites
- Overview of popular e-commerce platforms
- Setting up an e-commerce site using WP
- Customizing e-commerce site for better user experience
- Advanced Site Setup and Customization:
- Advanced website design and development concepts
- Improving website speed and performance
- Implementing security features to website
- What is a search engine and how does it work?
- Understanding search engine algorithms and updates
- Search engine ranking factors
- Organic vs paid search results
- Search engine result page (SERP) features
- Keywords and keyword research:
- Importance of keywords in SEO
- Keyword research process and tools
- Keyword analysis and selection
- Long-tail vs short-tail keywords
- Keyword mapping and optimization
- Competitor analysis:
- Identifying and analyzing competitors
- Competitor research tools and techniques
- Competitive keyword research and analysis
- Analyzing competitor content and backlinks
- Identifying gaps and opportunities
- On-page optimization techniques:
- On-page ranking factors
- Optimizing page titles, meta descriptions, and headers
- Content optimization and keyword usage
- Image optimization and alt tags
- Internal linking and site structure optimization
- Off-page optimization techniques:
- Off-page ranking factors
- Link-building strategies and tactics
- Understanding anchor text and backlink quality
- Social media and online reputation management
- Local citation building and optimization
- Local SEO and local search optimization:
- Importance of local SEO for businesses
- Google My Business optimization
- Local citation building and management
- Localized content creation and optimization
- Local link-building and outreach
- SEO reporting:
- Setting SEO goals and KPIs
- Monitoring and measuring SEO performance
- Analyzing SEO metrics and data
- Creating SEO reports and dashboards
- Using SEO data to inform strategy and decision-making
- Introduction to Google Analytics and Search Console:
- Overview of Google Analytics and Search Console
- Benefits of using Google Analytics and Search Console for SEO
- Setting up a Google Analytics account
- Setting up a Search Console account
- Setting up Google Analytics and Search Console accounts:
- Creating a Google Analytics account
- Installing Google Analytics tracking code
- Verifying website ownership in Search Console
- Connecting Google Analytics and Search Console accounts
- Understanding website traffic and user behaviour:
- Overview of website traffic metrics
- Understanding user behaviour on a website
- Analyzing traffic sources and channels
- Identifying popular pages and content
- Tracking website performance and conversions:
- Setting up conversion tracking in Google Analytics
- Analyzing conversion rates and goals
- Tracking e-commerce transactions
- Measuring ROI for marketing campaigns
- Using search console to optimize website visibility in search results:
- Understanding search console data and reports
- Monitoring website performance in search results
- Analyzing search queries and keywords
- Identifying and fixing website errors and issues
- Introduction to Google Ads and its types:
- Understanding Google Ads and its benefits
- Types of Google Ads (Search, Display, Video, Shopping)
- Differences between different types of ads
- Keyword research and targeting:
- Understanding the importance of keywords in Google Ads
- Conducting effective keyword research
- Identifying the right target audience and targeting options
- Creating campaigns, ad groups, and ads:
- Creating a Google Ads account and setting up campaigns
- Creating ad groups and targeting options
- Creating effective ad copy and ad extensions
- Search ads, display ads, video ads, shopping ads:
- Understanding different ad formats and their purposes
- Creating search ads that appear in search results
- Creating display ads that appear on websites and apps
- Creating video ads that appear on YouTube
- Creating shopping ads for e-commerce products
- Bidding strategies and budget management:
- Understanding different bidding strategies (CPC, CPA, etc.)
- Setting the right bid for your campaigns
- Managing your campaign budget effectively
- Ad optimization and reporting:
- Monitoring and optimizing your ads for better performance
- Understanding the importance of ad quality score
- Using Google Ads reporting tools to track your ad performance
- Introduction to social media marketing and its Platforms:
- Definition of social media marketing
- Importance of social media marketing
- Overview of social media platforms for Marketing
- Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and Quora marketing:
- Overview of each social media platform
- Target audience on each platform
- Best practices for marketing on each platform
- Social media advertising and targeting:
- Types of social media advertising
- Targeting options for social media advertising
- Ad creation and optimization techniques
- Content creation and management:
- Types of social media content
- Creating engaging social media content
- Content management and scheduling tools
- Building a social media marketing strategy:
- Understanding business goals
- Developing a social media marketing plan
- Defining KPIs and metrics to measure success
- Social media analytics and reporting:
- Measuring social media marketing success
- Analyzing social media data and metrics
- Reporting social media insights and results
- Introduction to email marketing and email campaigns:
- Understanding email marketing
- Benefits of email marketing
- Types of email campaigns
- Email marketing best practices
- Creating effective email content and templates:
- Tips for writing effective emails
- Types of email templates
- Designing effective email templates
- Best practices for email content creation
- Building email lists and managing subscriber data:
-
- Creating opt-in forms
- Types of opt-in forms
- Strategies for growing your email list
- Managing subscriber data
- Online reputation management techniques and tools:
- Understanding online reputation management
- The impact of online reputation on business
- Tools and techniques for monitoring online reputation
- Strategies for managing online reputation
- Inbound marketing fundamentals and strategies:
- Understanding inbound marketing
- Inbound vs outbound marketing
- Inbound marketing strategies
- Best practices for inbound marketing
- Lead generation and conversion optimization:
- Understanding lead generation
- Lead generation strategies
- Conversion optimization techniques
- Best practices for lead generation and conversion optimization
- Introduction to Graphic Design:
- Definition and importance of graphic design
- Elements and Principles of design
- Understanding the target audience and their preferences
- CorelDraw:
- Introduction to CorelDraw and its interface
- Creating basic shapes, objects, and text
- Working with layers and grouping objects
- Adding effects, transparency, and blending modes
- Designing logos, brochures, and business cards
- Adobe Photoshop:
- Introduction to Adobe Photoshop and its interface
- Basic editing tools and techniques
- Working with layers, masks, and channels
- Retouching and enhancing images
- Designing banners, posters, and social media graphics
- Adobe Illustrator:
- Introduction to Adobe Illustrator and its interface
- Creating vector graphics and illustrations
- Working with shapes, paths, and text
- Using color and gradients
- Designing logos, icons, and infographics
- Adobe InDesign:
- Introduction to Adobe InDesign and its interface
- Creating layouts and templates
- Working with text and images
- Adding graphics, tables, and charts
- Designing magazines, brochures, and newsletters
- Canva:
- Introduction to Canva and its features
- Creating social media graphics, posters, and flyers
- Working with templates and layouts
- Adding text, images, and icons
- Using color and typography effectively
- Motion Graphics:
- Introduction to motion graphics and its types
- Working with animation software like Adobe After Effects
- Creating basic animations and transitions
- Adding special effects and visual elements
- Designing intros, outros, and promotional videos
- Introduction to Content Creation:
- Understanding content creation and its importance in digital marketing
- Types of content and their significance
- Content creation process from ideation to publishing
- Topic Research:
- Identifying target audience and their needs
- Keyword research for content optimization
- Analyzing competition and industry trends
- Brainstorming content ideas
- Plagiarism Check:
- Understanding the importance of original content
- Tools for checking plagiarism
- Avoiding accidental plagiarism
- Create Unique Content:
- Writing effective headlines and titles
- Structuring content for readability and engagement
- Adding visual elements to enhance content quality
- Creating calls-to-action to encourage audience engagement
- Use of Chat GPT:
- Understanding the concept of AI-generated content
- Introduction to Chat GPT and its capabilities
- Implementing Chat GPT for content creation
- Use of Google Bard:
- Introduction to Google Bard and its features
- Utilizing Google Bard for content optimization and generation
- WordAI:
- Understanding WordAI and its capabilities
- Implementing WordAI for content creation and optimization
- Copyscape:
- Introduction to Copyscape and its Features
- Utilizing Copyscape for plagiarism checking and content optimization
- Introduction to Pro Blogging:
-
- What is Pro Blogging?
- Why is Pro Blogging important?
- Who can become a Pro Blogger?
- Topic Selection Tips & Research for Blogging:
- Understanding your audience
- Identifying popular topics and trends
- Keyword research and analysis
- Analyzing competitors’ blogs
- 10-15 Articles Posting Guide with SEO on Your Website:
- Importance of SEO in Blogging
- On-page SEO techniques for blog posts
- Off-page SEO techniques for blog posts
- Blog post formatting and structure
- Optimizing blog images and videos
- AdSense Application Guide for Your Blogging Site:
- What is Google AdSense?
- AdSense eligibility criteria
- AdSense application process
- Placing ads on your blog
- AdSense policy compliance
- Affiliate Marketing through Your Blog:
- What is affiliate marketing?
- Choosing affiliate products to promote
- Affiliate marketing platforms and networks
- Promoting affiliate products through your blog
- Measuring and optimizing affiliate marketing performance
- Introduction to Video Optimization:
- Importance of video optimization
- Video optimization techniques
- Benefits of video optimization
- YouTube Channel Optimization:
- Creating and optimizing YouTube channel
- Channel branding and customization
- Best practices for YouTube channel optimization
- Video Optimization:
- Video SEO techniques
- Video file optimization
- Metadata optimization
- Organic Video Traffic:
- Importance of organic traffic
- Tips for increasing organic video traffic
- Video promotion and distribution techniques
- How to Increase Subscribers, Views:
-
- Techniques for increasing YouTube subscriber
- Strategies for increasing video views
- Engaging with your audience to increase subscribers and views
- Preparing for a job interview
- Common interview questions and best answers
- Interview follow-up etiquette
- Resume writing tips and best practices
- LinkedIn profile optimization and networking tips
This Digital Marketing Course in Delhi is designed to equip students with the skills and knowledge needed to become successful digital marketers. Concentrating on both theories and practical applications, you’ll master the basics of digital marketing and advanced techniques to develop efficient strategies for online marketing. The course will cover WordPress, which allows you to create as well as host sites. Additionally, it covers graphic design content creation, blogging and video optimization, and many others. By the end of the Digital Marketing course, you will be able to create and implement effective strategies for digital marketing, create and maintain an online presence and even make money from your content.
Why Samantus Web Training Institute For Digital Marketing Course in Delhi?
Complete curriculum Samantus has an unique and comprehensive curriculum that is based on the latest developments and advancements in technology. This helps students stay up to date and get ready for the ever-changing job market.
Instructors with years of experience: We have experienced and knowledgeable instructors who provide individual attention and support to students. This creates a fun and engaging learning environment that keeps students engaged and enables them to reach their goals.
Training that is hands-on: We also provide practical, hands-on training to lets students put their knowledge and skills in real-world situations. This aids students in building confidence and build the foundations for their careers in the future.
Industries certifications Samantus gives industry-specific certificates that are recognized and admired by employers. These certifications can assist students in demonstrating their knowledge and capabilities to prospective employers and increase their chances of landing the job they want.
Assistance in job-searching: Samantus also offers assistance in job hunting which includes resume writing and interview preparation, as and networking opportunities. It will assist students in connecting with employers interested in hiring them to find their dream job.
How this can be beneficial for your career growth?
The Digital Marketing Course in Delhi is an excellent choice for students looking to work in digital marketing or to enhance their skills in the field. Here are some of the ways this course may be beneficial to a wide range of individuals:
Professionals looking to sharpen their skills: The course is ideal for those working in the area of digital marketing who wish to improve their knowledge and stay up-to-date with the most recent techniques and trends within the industry.
Entrepreneurs and business owners: The course is specifically designed for business and entrepreneurial owners who want to learn how to effectively sell their products or services online, and reach a wider audience.
Recent graduates and students This course can be useful for students and recent graduates who want to learn new abilities and boost their resumes so that they are more attractive to employers that are looking to hire them in the digital marketing industry.
freelancers This course will aid freelancers in understanding how to advertise their services on the Internet and gain more customers.
Anyone interested in marketing via digital channels: This course is helpful to all who have an interest in marketing through digital channels and wants to learn more about the subject matter, irrespective of experience or objectives in their professional career.
In the end, it’s clear and evident that the Digital Marketing Course in Delhi is a broad course that covers a variety of topics and skills, which makes it a great investment for those who want to increase their skills and knowledge in the area of digital marketing.
General FAQs about the Digital Marketing Course in Delhi
Samantus Web Training Institute provides a variety of courses in Digital Marketing, including Digital Marketing Pro and Digital Marketing Pro Plus. We provide separate courses in Digital Marketing, including Web Designing using Content Management Systems (CMS), Search Engine Optimization (SEO), Google Ads (PPC), and Social Media Marketing (SMM). In addition to this, we provide coding and programming courses that cover Full Stack Web Development, C & C+ Programming, Java Programming, Node.js, Python, Python (Django Framework), MySQL, and MySQL Server. Samantus offers a variety of Computer Courses, including Basic and Advanced Computer Courses, Excel Masterclasses, Tally, Graphic Designing, and Video Editing courses.
Our lecturers are highly skilled experts who have a strong enthusiasm for imparting knowledge. They possess a robust history of accomplishments in their specific domains and are committed to assisting students in attaining their objectives.
The duration of our courses varies according on the specific curriculum. Certain courses are structured to be finished within a short span of a few weeks, but others may require a longer duration of several months.
Indeed, our institute has obtained accreditation from reputable organizations in the business. Our courses are specifically tailored to align with industry standards and equip students with the necessary skills and knowledge to succeed in the job market.
Affirmative, we offer job placement support to our students. We have forged partnerships with numerous companies in the field and possess the ability to facilitate connections between students and prospective employment.
The class size fluctuates based on the specific course. In order to guarantee individualized attention and assistance from the teacher, we maintain small class sizes.
The price of our courses fluctuates based on the specific program. We provide cost-effective pricing and flexible payment options to ensure that our courses are accessible to everyone.
Indeed, we provide a range of educational options including online and in-person classes to cater to the preferences and availability of our students.
Our Digital Marketing Course in Delhi does not have any prerequisites. The course is developed in a simple and comprehensible manner, enabling individuals at a novice level to learn and flourish in their job advancement and general development.
To register for a course, simply visit our website and fill out the registration form. The admissions team will contact you to discuss the specifics of the course and address any inquiries you may have.
