Google Ads - (PPC) : (Basic to Advance)
Course Curriculum
- Understanding Google Ads and how it works
- Importance of keyword research and planning
- Different types of Google Ads campaigns
- Keyword research and planning
- Identifying high-performing keywords
- Keyword match types and their significance
- Setting up a Google Ads campaign
- Selecting the right campaign type and settings
- Creating effective ad groups
- Ad group creation and management
- Creating and managing keywords and their match types
- Ad group settings optimization
- Creating effective ad copy
- Ad extensions and their importance
- Creating responsive search ads
- Setting up and managing search ad campaigns
- Writing effective ad copy for search ads
- Bid management and optimization
- Setting up and managing display ad campaigns
- Targeting options for display ads
- Designing effective display ads
- Setting up and managing video ad campaigns
- Creating effective video ad content
- Targeting options for video ads
- Setting up and managing shopping ad campaigns
- Creating product feeds
- Optimizing shopping ads for better performance
- Analyzing campaign performance using Google Analytics
- Measuring ad performance with metrics like CTR, CPA, and ROI
- Campaign optimization techniques
Upon completion of the course, you will have the necessary expertise to manage Google Ads campaigns effectively and achieve the desired business goals.
Why Samantus Web Training Institute?
Comprehensive curriculum: Offer a unique and comprehensive curriculum that covers the latest trends and technologies in the field, which can help students stay ahead of the curve and be prepared for the job market.
Experienced instructors: Have experienced and knowledgeable instructors who provide personalized attention and support to students. This can create a supportive and engaging learning environment that helps students stay motivated and achieve their goals.
Hands-on training: Provide practical, hands-on training opportunities that allow students to apply their knowledge and skills in real-world situations. This can help students gain confidence and build a strong foundation for their careers.
Industry certifications: Offer industry certifications that are recognized and valued by employers. These certifications can help students demonstrate their skills and knowledge to potential employers and improve their job prospects.
Job placement assistance: Provide job placement assistance, such as resume building, interview preparation, and networking opportunities. This can help students connect with potential employers and land their dream job.
How Google Ads (PCC) course can be beneficial for your career growth?
Learning Google Ads can be highly beneficial for career growth in the digital marketing field. Some of the ways this course can help include:
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Job opportunities: As online advertising continues to grow, there is an increasing demand for professionals with Google Ads expertise. Completing this course can help you qualify for a variety of job roles, including PPC specialist, digital marketing manager, and paid media analyst.
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Improved marketing campaigns: With Google Ads knowledge, you can run more effective campaigns that reach your target audience, increase conversions, and generate more revenue for your business or clients.
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Better ROI: With a deep understanding of Google Ads, you can optimize your campaigns for better ROI. You will learn how to set realistic goals, track your campaigns, and analyze the data to make informed decisions.
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Competitive advantage: Having a certification in Google Ads can give you a competitive advantage over other job seekers in the digital marketing field. It shows that you have practical skills and knowledge that can benefit an organization.
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Continuous learning: Google Ads is a constantly evolving platform, and this course will help you stay up-to-date with the latest trends and techniques. It will also provide you with a foundation for continuous learning in the field of digital marketing.
General Frequently Asked Questions (FAQs) about the course
Samantus Web Training Institute offers a range of courses in Digital Marketing which includes Digital Marketing Pro and Digital Marketing Pro Plus. We have individual courses in Digital Marketing like Web Designing (CMS), Search Engine Optimization (SEO), Google Ads (PPC) & Social Media Marketing (SMM). Apart from this, we have coding or programming courses which include Full Stack Web Development, C & C+ Programming, Java Programming, Node.js, Python, Python (Django Framework), MySQL and MySQL Server. At Samantus, you will also get ranges of Computer Courses which include Basic Computer Courses, Advance Computer Courses, Excel Masterclasses, Tally, Graphic Designing and Video Editing courses.
Our instructors are experienced professionals with a passion for teaching. They have a strong track record of success in their respective fields and are dedicated to helping students achieve their goals.
The duration of our courses varies depending on the program. Some courses are designed to be completed in a few weeks, while others may take several months.
Yes, our institute is accredited by recognized bodies in the industry. Our courses are designed to meet industry standards and prepare students for the job market.
Yes, we provide job placement assistance to our students. We have established relationships with many companies in the industry and can help connect students with potential employers.
The class size varies depending on the course. We keep our class sizes small to ensure that each student receives personalized attention and support from the instructor.
The cost of our courses varies depending on the program. We offer competitive pricing and payment plans to make our courses affordable for all.
Yes, we offer both online and in-person courses to accommodate students’ preferences and schedules.
There are no prerequisites for our courses as we have designed the courses in such an easy and understandable manner that even someone at a beginner level can understand and excel in their career growth path and overall development.
To enroll in a course, you can visit our website and complete the registration form. Our admissions team will get in touch with you to discuss the course details and answer any questions you may have.
