As we all know, YouTube is a video-sharing platform. YouTube is the second largest search engine. You can watch or even create your own videos. YouTube is one of the apps people are addicted to. Like any other platform, YouTube is also filled up with a sea of content.

According to backlinko, YouTube currently has two billion users. This number is increasing very fast day by day as there is no competition as big as YouTube. For more details, you can check the backlinko link.

A platform with so many users means many opportunities to set up your business. This is where marketing comes into the picture. YouTube can be a great digital marketing strategy with this many audiences.

YouTube marketing is a part of video marketing. It is the process of promoting goods and services through the YouTube platform by uploading videos or ads.

After google YouTube is the most used search engine. So, no doubt the platform is big and has a bigger reach than any other platform. There is a good chance of you succeeding.

Here are 5 major steps that one can take for their youtube marketing journey:

1. Create your YouTube channel:

 The first thing is to create your YouTube channel. You can create a personal or brand account. Make sure you put a nice layout and profile picture to attract the audience and to show what is your brand.

2. Create quality content:

 Content is king. So make high-quality and engaging content that represents your brand clearly. Share it, ask your audience to subscribe. Use YouTube ads to gain more views.

Posting long-format content to increase watch time can also help your channel get monetized. Gain more and more subscribers to reach the monetization mark. Post content consistently this will increase your audience.

For better reach, your video title and thumbnail should be good too. Because these are the things that make the consumer click on the video. For example: if the title is not that compelling and the video is of high quality then it is of no use as not many people are gonna click through the video to watch it only.

You can take inspiration for your content from your competitors. You can look out for your favorite YouTube channel for techniques and styles. Check out trending videos for some inspiration. Watch different types of content to understand what is working and what is not, what is the average length of videos, etc.

3. Learn from your video performance:

 By analyzing your last video’s performance you can correct the mistakes you did previously. The information such as how many people watched, how many subscribed, what are the age groups that watched the videos, etc are available in the analytics tab. All this is accessible to you in your YouTube account. You can compare, see what you did differently that made the change, and work on things that can turn in your favor.

This way you will be able to know more about your audience. What do they like watching, what they did not enjoy, and so on.

4. Promote videos:

 For better reach, you have to promote the videos on and off of YouTube. You can do collaborations on YouTube to drive other audiences to your channel. You can post about your videos on different platforms to drive that audience to your YouTube. Use your logos in the thumbnail to make a mark of your brand. You can also promote your videos via YouTube ads.

Rank your videos by using keywords, tags, metadata, and more. Make playlists of your content so that people see more of your content. Ask your subscribers to like, share, and comment on the content for better reach.

5.Use search engine optimization (SEO):

 Use YouTube metadata for SEO. Metadata gives info about the content in the video. You can use keywords in your metadata. Writing great descriptions and tags also helps in channel growth. Use keywords in both of these. Use keywords that are related to your brand. Don’t just randomly fit keywords.

Also, add subtitles and closed captions. This makes it easier for the international audience to understand what you are saying. You can add keywords in captions and subtitles too. This will also count and help you in your ranking.

 

Conclusion:

YouTube is a great place for marketing but there is also competition. To be at the top of your game you got to beat your competition digitally. Using YouTube SEO is a great way to do that. All the points discussed above are the basic outline of the topic.

Make videos that drive the audience to your channel. Showcase high-quality videos with rich content so that they keep coming back. Post frequently to stay active in the feed.

That’s it!!!