A Short Guide On Content Marketing For Beginners

Content marketing for beginners

Content marketing for beginners is the most fundamental form of digital marketing, after all, it is the content that drives traffic in the online world.

It is a high chance that any product manufacturer or service provider in the 21st century, especially post-Covid will move towards online marketing to market his content.

Enter the power of content marketing. It is now in our hands and skills to reach and influence potential customers online and market the product or service.

Let us now discuss the content marketing business from scratch.

What Is Content marketing for beginners in Digital Marketing?

Most of you already have a general idea of what content marketing is as the name speaks for itself.

In simple terms, content marketing is the process of creating and distributing content for a well-defined target audience to attract and retain customers, hence, generating revenue.

Content Marketing includes —

  • Blog Posts– Marketing products or services in the form of blog posts to attract potential customers. (73 percent of digital marketers prefer blog posts for marketing)
  • E-Books– Creating an electronic book, that deals with the solution to any problem of your target audience, thus, attracting traffic. (56 percent of digital marketers prefer E-Books for marketing)
  • Videos– Video marketing is using videos to attract and engage potential customers and sell your product. (54 percent of digital marketers prefer Videos for marketing)
  • Podcasts– Podcast marketing is the marketing of a product or service by creating audio content namely interviews, expert talks, etc. (57 percent of digital marketers prefer podcasts for marketing)

Other forms of Content marketing for beginners include Social media posts, infographics, case studies, memes, white papers, etc.

How Content Marketing Influences You

Let’s create a scenario that I know most of you will relate to.

Suppose your old mobile device fell into your bathtub and stopped functioning. Now you need a new one for sure.

Unsure of which brand to buy under your fixed budget, you go to Google and you get the following results,

Content Marketing For Beginners
Author’s Screenshot

You scan blog posts and watch videos and, based on the options provided by the blogs and videos, you decide for yourself the mobile that will suit you.

In short, you had with you the problem (mobile phone damaged) and the solution ( buy a new device). What content did was build the bridge between the two.

How To Do Content Marketing?

To be a successful content marketer, you need to have high-utility content, or else mere Content marketing for beginners won’t help.

Suppose you have a high-utility product or service. What next?

As a good content marketer, you need to polish these two skills,

  1. Attract potential buyers to your platform.
  2. Influence them to buy your product/service.

Choosing the right Content marketing for beginners platform for your content

It is one of the most important steps that digital marketers often neglect. You need to decide which marketing platform will work best for your content type.

For example, how to make a donut will suit best in the video and blog section of Content marketing for beginners, but will have no utility in podcasts or interviews. You got my point.

Now you know which platform suits best for you. The next big question is,

BestContent marketing for beginners to get a deep study on it.

How To Content marketing for beginners

Now, you can distribute your content to your target audiences in multiple ways. Some of them are,

  • Your target audience can find you via Searches, which include Search Engine Optimization or Paid Advertisements.
  • You can market your product on social media networks like Instagram, Facebook, Reddit, Tumblr, Pinterest, TikTok, etc. Potential customers on social media will easily engage with your content.
  • You can also use email newsletters to reach out to your target audience in a more personalized way.

It is up to you to decide which platform will work best for your product/service.

How Much Does An Average Content Marketer Earn

The national average salary for a Content Marketer in India is 4,80,000 rupees per year.

If you are pursuing digital marketing as a passive career, the income it generates is huge.

Here are some clippings of Content Marketer jobs in India.

Content Marketing For Beginners
Source: Glassdoor

Content Marketing For Beginners
Source: in. indeed

Where To Learn Content marketing for beginners From?

To become a content marketer you can follow two paths:

  • Learn it by yourself,
  • Learn Content marketing for beginners from a digital marketing institute.

Whatever path you choose is purely your decision. But let me highlight some key differences between them.

When you learn by yourself, you will be engaged in doing two things:

  • Investing your time a lot.
  •  Doing a lot of research to collect everything in an organized way.

When you join an online content marketing course or a digital marketing institute, you will need to do only these two things:

  • Study and implement what your digital marketing institute teaches you.
  •  Take regular classes.
  • Content marketing for beginners

That is it.

So after knowing the differences between both ways, if I were you, I would choose a digital marketing institute or join an online content marketing course.

Samantus Web Training Institute

A good digital marketing course made by a professional should give you the following:

  • Live case studies and projects to work on.
  • Placement assistance after the course completion.
  • Sufficient modules and study materials for every module.
  • Assessment services.
  • Essential tools needed to be an expert digital marketer.

This is why we have created a course — Samantus web training — that will provide you with everything mentioned above.

You will also get:

  • Regular student services.
  • The personal contact of the teacher to solve your doubts anytime.
  • Lifetime access to the contact of the teacher will be provided for any future guidance.
  • Earn money as you learn from the institute’s IT department.
  • Google Certification.
  • Resume preparation help.

Placement assistance.

  • Samantus Web Training Certification.

And yes one more thing. This is the best part.

  • You will be working on live projects that will prepare you for the real world.

The rest can be seen by what the students themselves have said about the course. Click here.

Time is running out. Click here to enroll right now.

Or contact us directly and talk to the trainer himself: 9821223803

Best of luck with your journey to be an expert digital marketer in 2021.

I will be waiting for you there.

Join now.

 

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